Nicole Wyche

Nicole Wyche, Chief Strategy Officer at culture-led agency Notorious 111, will be joining Future Festival New York for an engaging fireside chat during the 'Next Gen Marketing' session. As part of this leading trend forecasting conference, Wyche will offer her take on what’s next in marketing—where culture, technology, and creativity collide.

Known for her expertise in brand strategy and innovation, Wyche will dive into how businesses can stay ahead of the curve by embracing cultural insight, AI, and business trends shaping the next wave of consumer engagement. From evolving audience expectations to the impact of artificial intelligence on storytelling and personalization, her insights will speak directly to marketers navigating rapid change.

Set within the broader context of Future Festival’s forward-looking agenda, this session will give attendees a chance to hear directly from one of the industry's sharpest minds on what it takes to market to the next generation.

While Future Festival New York is currently sold out, those interested in learning from leaders like Nicole Wyche can still attend the Future Festival World Summit in Toronto—Trend Hunter’s flagship event—offering even more immersive insights and inspiration.