Descaling Interpersonal Experiences

Among today’s most compelling leisure trends is a growing shift toward 'descaling' -- a movement that favors low-tech, emotionally rich experiences over digital immersion or outdoorsy escapes. In a world of constant connectivity and curated perfection, more people are choosing intentional, interpersonal moments that foster genuine human connection.

At Future Festival 2025, Courtney Scharf spotlighted this phenomenon within the broader theme of divergence -- a rebellion against sterile, one-size-fits-all experiences. From board game cafés to vinyl listening bars and storytelling salons, consumers are turning to environments that feel personal, nostalgic, and rooted in real-life connection.

This movement aligns with what Scharf calls 'cinematic hospitality' -- experiences designed with character, warmth, and local storytelling. In an era dominated by screens and AI, descaled leisure offers something radical: belonging, co-presence, and creative intimacy.

As brands look for direction at this year’s disruptive trends event, Future Festival 2025 reminds us that the future of leisure might lie in slowing down and tuning in to one another. Join the waitlist and connect with top innovators from brands like Starbucks, Netflix, and Google.