FUTURE FESTIVAL CHICAGO
HOW TO INNOVATE IN THE ERA OF AI SUPER AGENTS

Chicago, April 15, 2026

97% rate it the "best innovation conference"
Powered by Trend Hunter, Future Festival delivers the foresight tools trusted by Starbucks, Netflix, NASA, LEGO, Google and more.

Fall
2026
CEO Jeremy Gutsche

“Future Festival Chicago is a one-day AI-driven Innovation Conference revealing the trends and consumer insights shaping tomorrow, powered by the world’s #1 trend firm. Guided by this year’s theme, “How to Innovate in an Era of AI Super Agents,” you’ll explore emerging technologies, future opportunities, and the breakthroughs redefining industries. Join us in Chicago to gain the tools and inspiration to thrive in the age of AI Super Agents.”

- Jeremy Gutsche, CEO & NY Times Bestselling Author

Trend Hunter 10 Years Badge
11+
Speakers
120+
Attendees
70+
Companies

What to Expect at Future Festival

Future Festival Jeremy Gutsche

Whether you’re an Innovator, Insights Researcher, a Marketer or Strategist, Future Festival Chicago is the best innovation conference for leaders looking for an edge to stay ahead of the curve.

Insights Powered by the #1 Largest Trend Spotting Platform

Future Festival Chicago is a high-impact, one-day immersion into what’s next, powered by Trend Hunter, the world’s largest trend-spotting platform. Through dynamic, TED-style keynotes, top Futurists and innovation experts explore How to Innovate in the Era of AI Super Agents, translating early signals from culture, consumer behavior, and emerging technology into clear, actionable foresight. Every insight is grounded in Trend Hunter’s global trend intelligence, ensuring ideas are credible, data-backed, and focused on what’s coming next, not just what’s happening now. You’ll gain practical frameworks to apply immediately, plus meaningful time to connect with forward-thinking leaders, and leave with the clarity and confidence to act on opportunities before they become obvious.

About Us

Trend Hunter is the world’s largest and most reputable trend platform, powered by insights from over 280 million people and more than 500,000 trend innovations. With this unparalleled dataset fueling Future Festival, we’re uniquely positioned to deliver the freshest, most data-driven insights about your consumer.

YOUR SCHEDULE IN CHICAGO

Venue & Lunch
Worklife Meetings (at THE MART)
222 W Merchandise Mart Plaza #250, Chicago, IL 60654, United States

VIP Lunch & Happy Hour
Marshall’s Landing
222 W Merchandise Mart Plaza, Chicago, IL 60654, United States

Future Festival Chicago Location: Venue Spotlight

Future Festival NYC Venue Spotlight

Lunch - Worklife Meetings (at THE MART) [222 W Merchandise Mart Plaza #250, Chicago, IL 60654, United States]

The Future Festival Chicago Lunch will be hosted at Worklife Meetings (at THE MART), a dynamic and modern venue designed to inspire collaboration and connection. Located in the iconic Merchandise Mart, this thoughtfully designed space offers a professional yet welcoming atmosphere, ideal for engaging conversations and meaningful networking with fellow attendees.
DAY 1 - Fall of 2026 (date not confirmed)
Worklife Meetings (at THE MART) (222 W Merchandise Mart Plaza #250, Chicago)
Keynote Day
Transforming Innovation Through AI
  • 8:00 AM
    Registration & Breakfast
  • 9:00 AM
    Morning Show
  • 9:15 AM
    How to Innovate in the Era of AI Super Agents
  • 10:45 AM
    Break
  • 11:00 AM
    Innovate Like a Rap Star
  • 11:30 AM
    A Conversation with ITONICS
  • 12:00 PM
    Lunch
  • 1:00 PM
    Super Future: Navigating Humanity’s Next Evolution
  • 2:00 PM
    Networking Break
  • 2:30 PM
    Panel: Meet the 2027 Consumer
  • 3:00 PM
    Microgenerations & The Adoption of AI
  • 4:00 PM
    Happy Hour Reception Sponsored by Itonics

Registration & Breakfast

Pick up your badge and fuel up alongside fellow innovators over coffee, tea or juice, and enjoy breakfast before the day kicks off. Note that vegetarian-friendly options will be provided. Vegan options can also be provided upon request prior to the event. A great chance to make early connections and set your intentions for the sessions ahead.

Morning Show

Start your day with energy as we spotlight emerging trends, highlight key themes, and set the stage for two days of AI-driven innovation and insights.

Jonathon Brown

Chief Sales Officer
As Trend Hunter's Chief Sales Officer, he drives strategy for business innovation research, development, and marketing. With experience interviewing 500+ business leaders, he uncovers innovation best practices, drawing insightful lessons from hip-hop history and applying them to internal innovation frameworks.

How to Innovate in the Era of AI Super Agents

Drawing from a decade of AI-driven transformation at Trend Hunter, Jeremy explores how leaders can thrive as AI Super Agents reshape business, creativity, and decision-making. Jeremy will share strategies for navigating disruption, leveraging AI to foster innovation and sustain growth. Discover how to orchestrate human-AI collaboration and future-proof your innovation strategy in an era of exponential change.

Jeremy Gutsche

NYT Bestselling Author & CEO of Trend Hunter
Trend Hunter's CEO, New York Times bestselling author, and award-winning innovation keynote speaker and AI expert, will guide you through how to maximize your potential and innovate in times of change. As one of the world's most sought-after keynote speakers, he has helped over 800 brands, billionaires and CEOs make change happen.
"Jeremy Gutsche blew us away. He truly is an intellectual can of Red Bull. I couldn't feel better about the kind of thinking we are going to get." - CEO
Testimonial Image

Innovate Like a Rap Star

Discover how today’s AI tools can help you overcome your innovation blind spots. Using hip hop as a creative lens, we’ll explore how DJs, MCs, and graffiti artists embody the six hunter and farmer innovation traits, along with their pitfalls, and reveal the cutting-edge tools that can amplify your creative advantage and supercharge your innovation game.

Jonathon Brown

Chief Sales Officer
As Trend Hunter's Chief Sales Officer, he drives strategy for business innovation research, development, and marketing. With experience interviewing 500+ business leaders, he uncovers innovation best practices, drawing insightful lessons from hip-hop history and applying them to internal innovation frameworks.

A Conversation with ITONICS

Join Trend Hunter in conversation with ITONICS Corp., as they unpack global innovation trends and the evolving strategies shaping success in the AI era. Together, they’ll explore how technology, foresight, and creativity are transforming innovation leadership and what it takes to stay ahead in an increasingly AI-driven world.

Mark Onufer

VP, Sales
As Trend Hunter’s VP of Sales, Mark is sought after by industry leaders like Google and Disney to inspire teams on future trends and innovation. Praised for his engaging presence and award-winning communication, he has helped major clients such as Constellation Brands, Diageo, and Panasonic navigate emerging trends and build cultures of innovation. Beyond his executive role, he keynotes at global Future Festivals, exploring topics including Innovation Tactics and Future Technology, offering insight into a world where change is the only constant.

Lunch

Enjoy a mid-day break with lunch provided for all attendees—an opportunity to relax, recharge, and connect over great food and conversation.

Super Future: Navigating Humanity’s Next Evolution

AI super agents are redefining what’s possible, blurring the boundaries between human and machine, thought and action. This keynote explores the technologies shaping our next era, from autonomous systems to generative creativity. As innovation accelerates, discover how the next wave of AI is transforming industries, challenging cultural norms, and ushering in a future where intelligence is embedded in everything we do.

Sean Watson

SVP of Sales Operations & Special Projects
As Trend Hunter's VP of Sales Operations & Special Projects, he leverages his tech expertise, AI knowledge, and unparalleled enthusiasm for TH's content. In strategic internal initiatives and as a keynote speaker, he unveils AI's impact on humanity's future and our evolving relationship with technology.

Networking Break

Take a quick 15-minute pause to stretch, grab a quick coffee, or take a break before we dive into the next session

Panel: Meet the 2027 Consumer

Consumer behavior is rapidly shifting in the AI era, fueling new expectations around ethics, value, and identity. But what’s really driving these shifts beyond technology? In this panel, Thomas Ulbrich (Goodwill), Mimi Sherlock (IFF), and Mark Onufer (Trend Hunter) share a multi-angle read on what’s changing, why it’s happening, and what brands must understand now to stay relevant with the 2027 consumer.

Mark Onufer

VP, Sales
As Trend Hunter’s VP of Sales, Mark is sought after by industry leaders like Google and Disney to inspire teams on future trends and innovation. Praised for his engaging presence and award-winning communication, he has helped major clients such as Constellation Brands, Diageo, and Panasonic navigate emerging trends and build cultures of innovation. Beyond his executive role, he keynotes at global Future Festivals, exploring topics including Innovation Tactics and Future Technology, offering insight into a world where change is the only constant.

Microgenerations & The Adoption of AI

As AI Super Agents reshape how we live, work, and connect, we must consider how cultural values shift and transform alongside technology. Through a microsegmented cultural lens, Armida explores how Baby Boomers, Gen X, Millennials, and Gen Z shape a culture accepting of these tools. Uncover the cultural tensions, generational gaps, and emerging opportunities for brands to design AI-powered experiences that resonate deeply across generational lines.

Armida Ascano

Chief Content Officer & Renowned Speaker
As Trend Hunter’s Chief Content Officer and the brain behind our trend sessions and workshops, she is our most requested Futurist for custom trend keynotes. With expertise in generations, she explores the evolving dynamics of Millennials, Boomers, Gen X and Gen Z, and their distinctive responses to the AI’s expanding influence.

Happy Hour Reception Sponsored by Itonics

Unwind at the Itonics-sponsored Happy Hour Reception at City Winery at Ponce City Market, hosted in a private room. It’s the perfect way to relax, connect, and toast to an inspiring day at Future Festival.

YOUR FUTURISTS
IN CHICAGO

Future Festival is brought to life by Trend Hunter’s team of Futurists, trusted advisors to the world’s leading brands. Powered by the world’s largest trend intelligence platform and informed by more than 2,000 custom trend reports delivered annually, their keynotes translate early signals into clear, real-world insight. The result is a highly immersive experience that makes the future tangible, relevant, and immediately useful for how leaders think, decide, and act today.
Trend Hunter Futurist ARMIDA ASCANO
ARMIDA ASCANO
Chief Content Officer & Renowned Speaker
Trend Hunter Futurist SEAN WATSON
SEAN WATSON
SVP of Sales Operations & Special Projects
Trend Hunter Futurist JONATHON BROWN
JONATHON BROWN
Chief Growth Officer and Innovation Strategy Storyteller
Trend Hunter Futurist MARK ONUFER
MARK ONUFER
VP Sales

Chicago 2026 Guest Speakers & Panelists

Future Festival Guest Speaker Thomas Ulbrich
Thomas Ulbrich
President and CEO
Future Festival Guest Speaker Tom Henry
Tom Henry
Chief Data & Information Officer
Future Festival Guest Speaker Mimi Sherlock
Mimi Sherlock
VP Global Consumer Intelligence

Join top innovators who attend our innovation conference series to get fresh, data-driven, applicable insights

insight conference networking
Insight Conference Innovation Brands Insight Conference Innovation Brands

What’s different at our Chicago Innovation Conference?

100+ Data-Driven Insights
vs. Outdated Presentation Materials
Downloadable Presentation Decks
vs. Disconnected Personal Notes
Individual Assessments
vs. Generic Content
Simplified & Actionable
vs. Random & Irrelevant

Previous Speakers & Surprise Guests

Future Festival Guest Speaker Miguel Olarte
Miguel Olarte
Global Breakthrough Innovation Lead
Future Festival Guest Speaker Jodi Goldstein
Jodi Goldstein
Executive Director, Innovation Lab
Future Festival Guest Speaker James Case
James Case
Head of Growth
Future Festival Guest Speaker Bob Barnes
Bob Barnes
Senior Vice President, Operations
Future Festival Guest Speaker Bill Hayden
Bill Hayden
Chief Strategy Officer
Future Festival Guest Speaker Anis Bennaceur
Anis Bennaceur
CEO & Founder
Future Festival Guest Speaker Tess Sansbury
Tess Sansbury
VP, Marketing & Consumer Insights
Future Festival Guest Speaker Taras Malyshev
Taras Malyshev
Head of New Business Innovation
Future Festival Guest Speaker Helen Holder
Helen Holder
Chief Technologist
Future Festival Guest Speaker Jonathan Livescault
Jonathan Livescault
Managing Director
Future Festival Guest Speaker Steve Light
Steve Light
Executive Vice President
Future Festival Guest Speaker Sharon Steele
Sharon Steele
Senior AI Product Leader
Future Festival Guest Speaker Deborah Amato
Deborah Amato
Chief New Opportunities Office
Future Festival Guest Speaker Lori Guetre
Lori Guetre
VP Commerical & Strategy
Future Festival Guest Speaker Joey Edwards-Lebair
Joey Edwards-Lebair
Senior Manager of Customer Insights
Future Festival Guest Speaker Nicole Wyche
Nicole Wyche
Chief Strategy Officer
Future Festival Guest Speaker Jennifer Price
Jennifer Price
Global Lead Producer for Foundations Human Interface Design & DesignOps
Future Festival Guest Speaker Yasmin Al Enazi
Yasmin Al Enazi
Co-Founder & Ambassador
Future Festival Guest Speaker Nicholas Thompson
Nicholas Thompson
Editor-in-Chief
Future Festival Guest Speaker Kara Cunzeman
Kara Cunzeman
Director of Strategic Foresight
Future Festival Guest Speaker Betsy Armentrout
Betsy Armentrout
Strategy Director, Emerging Brands
Future Festival Guest Speaker Jenny Gusba
Jenny Gusba
Vice President, R&D Strategy
Future Festival Guest Speaker Tiago Pinto
Tiago Pinto
CMO
Future Festival Guest Speaker Stephanie Mehta
Stephanie Mehta
Editor-in-Chief
Future Festival Guest Speaker Matias Duarte
Matias Duarte
VP, Design
Future Festival Guest Speaker Karen Stanton
Karen Stanton
CMO
Future Festival Guest Speaker Skye Drynan
Skye Drynan
Chief Executive Officer
Future Festival Guest Speaker Vicki Hollub
Vicki Hollub
President & CEO
Future Festival Guest Speaker Dr. Christian Muhlroth
Dr. Christian Muhlroth
CEO
Future Festival Guest Speaker Christophe Poirier
Christophe Poirier
Chief New Concept Officer
Future Festival Guest Speaker Chris Sensibaugh
Chris Sensibaugh
Senior Director of Consumer Insights
Future Festival Guest Speaker Sarah Beachler
Sarah Beachler
Chief Strategy Officer

In-Person 1-3 Day Festivals

Thank You to Our Partners

Future Festival Partner Itonics
Future Festival Partner DSM-Firmenich
Future Festival Partner Diageo
Future Festival Partner Goodwill
Future Festival Partner Welch
Future Festival Partner PepsiCo Global Beverages
Future Festival Partner Shnucks
Future Festival Partner IFF
Future Festival Partner McClatchy Media
Future Festival Partner McClatchy Media

FAQ

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Who attends Future Festival?

Future Festival was designed for industry leaders who are ready to break through chaos. Content is aimed at Managers, Directors, VPs, and C-Level execs from all industries.

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What are the dates and locations?

Future Festival Chicago will be hosted in Fall of 2026 (date not confirmed). The conference will be hosted at Worklife Meetings (at THE MART) (222 W Merchandise Mart Plaza #250, Chicago, IL 60654). All locations for our in person events are listed on FutureFestival.com

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Why should I bring my team?

Because innovative thinking is better shared. At Future Festival, you will be excited by trends and undiscovered opportunities. These are best shared with your group.

Right now you can get great deals on tickets. Quantities are limited. Buy now!

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Who is speaking at Future Festival?
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Can I Transfer my Ticket to Another Person?

Yes, tickets can be transferred to a colleague.
Message futurefestival@trendhunter.com a week before to make the change.

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