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On December 3rd, join Chicago's top innovators to experience next year's trends before they happen.
85% rate Future Festival as the "best business event they've ever attended."
Our Chicago Innovation Conference is a 1 Day Accelerated Program that
brings Chicago innovators the best of our epic Future Festival - Trend Hunter's multi-day trends, insight and innovation mega-event.
This is our second year bringing the accelerated trends & innovation conference to Chicago,
so it's a great opportunity to experience next year's trends from the #1 trend firm
while prototyping your future."
– Jeremy Gutsche, CEO & NY Times Bestselling Author
Our Chicago Innovation Conference will begin with a morning of innovation frameworks and trend conference content, including our 6 Patterns of Opportunity and the 18 megatrends that are
shaping the world. Then, we'll work through a full day of more specific trend content leading up to an epic Future Party to cap off the day.
Every Chicago attendee will also be getting an individual Trend Hunter assessment and $4,000 of takeaway materials.
"The workshops Jeremy ran, coupled with the Trend Hunter research and Future Festival also created opportunities for our team and expanded our people's thinking." – CEO
"Any senior executive would benefit hugely from taking a couple of days and attending Future Festival." – Global VP of Innovation
Why visit? Get our picks of a dozen experiences for after the Chicago innovation conference.
Looking to explore Chicago innovation?
If this is your first time in Chicago for Trend Hunter’s innovation event, make sure to check out the innovative spots that the Windy City has to offer. Check out Under Armour’s Brand Shop, which comes complete with a wearables bar to let you test out the latest tech. Alinea Restaurant is another gem of the city, offering molecular gastronomy and a variety of traditional foods that are deconstructed into new shapes, colours and textures.
Plus, explore a dozen unique Chicago locations for innovation in our Future Festival conference trend book!
Innovation Conference Locations
The Arclight Cinema is located in the Lincoln Park neighborhood of Chicago. Dedicated to redefining the movie theatre experience, the venue is equipped with a number of extras. The Cafe, for example, offers guests a selection of wines, bottled beers, and cocktails.
Lunch and the Future Festival Afterparty will be conducted in Yard House — a high-end sports bar that features an extensive selection of beer, as well as a huge menu of American dishes.
We are currently living through history's highest ever rate of change, and seemingly far off innovations will be here sooner than we think. In this session, Jeremy will prepare you for the Super Future, where AI, VR, and other evolving technologies could soon reign supreme.
Forecasting Micro-Generational Desire
Generational thinking gets an update through a new approach to segmentation. Deep-dive the Micro-Generations to uncover the answer to what today’s consumer truly desires and why.
Rewriting the Rules of Retail
Inspect the motivations behind consumers’ purchasing behaviors and what it means to offer a purposeful retail experience. What can you do to become more customer-centric?
Cracking the Leisure Code
To learn what consumers really want, look no further than what they do in their free time. Find out what motivates consumer leisure choices and what they mean for your business.
Marketing in the Crisis of Authenticity
Explore how marketing has changed to reach an age where traditional tactics no longer exist. What is the best way to capture the attention of a consumer who craves authenticity?
Future-Proofing Work Culture
Deep-dive the new definition of work/life balance using Trend Hunter’s Innovation Assessment. What does today’s consumer – perhaps even your own employees – consider a good corporate culture?
Innovating Through Ritual
Explore case studies of how the most innovative people productionize out-of-the-box thinking within their teams. Are our imagined orders helping or hurting innovation? How can you create new ones?
Networking + After-Party
2020 Tour Schedule - Theme: Innovating Through Chaos