Trend Hunter's Chief Client Officer & Entertainment Expert
Debra John — November 20, 2025 — Future Festival News & Updates
Courtney Scharf, Chief Client Officer & Entertainment Expert, is shaping the future of audience engagement by bridging the domains of entertainment, innovation, and AI-driven consumer experience. With more than a decade of leadership at Trend Hunter, Scharf has guided global brands—including Samsung and Bacardi—in decoding cultural shifts and transforming them into strategic opportunities.
In her current leadership capacity, Scharf oversees the creation and implementation of bespoke research, workshops, and immersion programs focused on leisure, nightlife, and entertainment. Her work distills emerging themes such as AI-powered immersive experiences, niche audience targeting, and new models of brand-community connection—each critical to organizations seeking growth in the attention economy.
Through case studies such as a technology-enabled concert venue deepening fan participation and a film studio building direct consumer communities, Scharf illustrates how entertainment ecosystems are evolving in real time.
As a speaker and advisor, she emphasizes that the entertainment sector is undergoing significant transformation driven by data, personalization, and experience architecture. Her insights serve as a valuable resource for brands and organizations navigating the complex intersection of leisure and innovation in a dynamic cultural landscape.
Register now for Trend Hunter’s 2026 Future Festival and unlock the trends shaping entertainment.
Image Credit: Trend Hunter
In her current leadership capacity, Scharf oversees the creation and implementation of bespoke research, workshops, and immersion programs focused on leisure, nightlife, and entertainment. Her work distills emerging themes such as AI-powered immersive experiences, niche audience targeting, and new models of brand-community connection—each critical to organizations seeking growth in the attention economy.
Through case studies such as a technology-enabled concert venue deepening fan participation and a film studio building direct consumer communities, Scharf illustrates how entertainment ecosystems are evolving in real time.
As a speaker and advisor, she emphasizes that the entertainment sector is undergoing significant transformation driven by data, personalization, and experience architecture. Her insights serve as a valuable resource for brands and organizations navigating the complex intersection of leisure and innovation in a dynamic cultural landscape.
Register now for Trend Hunter’s 2026 Future Festival and unlock the trends shaping entertainment.
Image Credit: Trend Hunter
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