Marshmallows are typically thought of as gooey campfire treats or a nice-to-have on top of a steaming cup of hot cocoa, but Purely Puff’d Up brings them into the functional food category. Touted as the only all-natural, high-protein marshmallow, Purely Puff’d Up is a soft marshmallow snack made with grass-fed whey isolate, collagen, and gelatin, sweetened with raw honey and organic cane sugar. While gelatin is a source of an amino acid that calms inflammation, the simple sugar supports metabolism, making these functional, protein-packed marshmallows an enticing choice over a chalky, crumbly protein bar.
Like their unique minimal-ingredient recipes, the marshmallows dropped in novel varieties like Café Mocha, Lemon Meringue and Coastal Vanilla, each loaded with texture-rich toppings like raw cacao nibs, 100% organic lemon, or toasted shredded coconut.
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
Functional Confectionery — Sweet snacks infused with protein, collagen, and metabolism-supporting ingredients reveal white space for indulgent formats that compete with traditional nutrition bars.
Clean-label Performance Snacks — Minimal-ingredient treats made with recognizable sweeteners and grass-fed protein signal demand for wellness products that feel less processed and more premium.
Dessert-inspired Recovery Foods — Flavor-forward options like mocha, lemon meringue, and vanilla coconut show how recovery nutrition can borrow from bakery and café cues to broaden everyday appeal.
Industry Implications
Functional Foods — The category is expanding beyond powders and bars as playful formats create new occasions for consumers seeking convenient nutrition with indulgent sensory appeal.
Confectionery — Traditional candy makers have room to evolve familiar treats into better-for-you snacks that deliver protein, collagen, and wellness-oriented benefits.
Sports Nutrition — Recovery-focused brands can differentiate through softer textures, nostalgic flavors, and clean formulations that offer an alternative to chalky protein products.
