BUILT's new Cinnamon Cereal Milk Built Puff Bar combines the pillowy softness of a treat with the sweet, comforting taste of cereal milk—what's left at the bottom of a breakfast cereal bowl—which has become a flavor in its own right. Delivering 17 grams of protein without the chalky, dense texture that usually comes with that macro count, this limited-edition protein bar is light and fluffy, thanks to its white chocolatey coating and airy cereal milk center.
Whether it's savored on the go, after a session at the gym, or late at night, this indulgent yet nutritious bar transports the senses to simpler times, filled with slow mornings, cartoons, childhood joy, cinnamon-dusted sweetness, and the comfort it all came together to provide.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Trend Themes
Nostalgic Protein Snacks — Childhood-inspired flavors are reshaping functional foods by pairing emotional comfort with high-protein nutrition in formats that feel indulgent rather than restrictive.
Airy Bar Textures — Light, whipped, and puffed textures create differentiation in protein bars by challenging the dense, chalky expectations long associated with performance snacks.
Cereal Milk Flavors — Cereal milk is evolving into a standalone flavor platform that bridges dessert, breakfast, and wellness categories through familiar sweetness and sensory memory.
Industry Implications
Functional Foods — Protein-enhanced products are expanding beyond athletic consumers as brands develop everyday treats that balance nutrition credentials with mainstream snack appeal.
Snack Foods — Hybrid snack formats are opening space for products that blend confectionery cues, breakfast nostalgia, and convenience-driven consumption occasions.
Sports Nutrition — Softer, more indulgent formulations are broadening sports nutrition by making high-protein bars more accessible to casual fitness and lifestyle consumers.
