Jackfruit-Based Smash Burgers

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Smashburger's New Plant-Based Classic Smash Burger is Meat-free

— January 28, 2023 — Lifestyle
The Denver-based fast food chain Smashburger has recently begun testing a new Plant-Based Classic Smash Burger made from real plants.

Now through April 25, 2023, Smashburger will be testing a new Plant-Based Classic Smash Burger at select locations in New York, New Jersey, and Colorado. The new burger was created in partnership with the alternative meat brand jack & annie’s to create a delicious new plant-based burger option. Unlike some of the other commercially-made faux burgers on the market, the number one ingredient in the new Plant-Based Classic Smash Burger is a real plant: jackfruit. As Smashburger President Carl Bachmann explains, "This partnership [with jack & annie’s] felt like a natural next step in Smashburger’s journey to offer more diverse and clean plant-based options for our guests, while still delivering the premium, top-quality menu items our fans know and love."

Image Credit: Smashburger
Watermelon Ice Cream Hack
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Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
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Trend Themes

  1. Plant-based Fast Food — Opportunities for developing new, tasty meat-free options arise as fast food chains follow Smashburger's lead in offering plant-based burgers to customers.
  2. Jackfruit-based Meat Alternatives — The use of jackfruit in meat alternatives presents opportunities for plant-based food manufacturers to create unique and flavorful meat-free options.
  3. Alternative Meat Partnerships — Opportunities exist for alternative meat brands to partner with fast food chains and restaurants to create and market plant-based options made from real, whole food ingredients.

Industry Implications

  1. Fast Food — As plant-based options increase in popularity, fast food chains must adapt to customers' desires for more diverse and clean options made from whole foods like jackfruit.
  2. Alternative Meat Manufacturing — The rise in demand for plant-based options presents a significant market opportunity for alternative meat manufacturers to create new products and expand their offerings.
  3. Restaurant Chains — Restaurant chains are presented with an opportunity to create partnerships with alternative meat brands and offer plant-based options made with whole food ingredients to customers.
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