Levi’s Canada launched a campaign starring AFC Toronto’s Kaila Novak alongside a limited-edition Canada ringer tee within a broader tee collection, timed ahead of the FIFA World Cup 2026 on Canadian soil. The Levi’s Canada campaign centers on a Canadian female professional player to reflect the evolving face of football culture in Canada as Toronto steps onto the global stage as a host city.
The Canada ringer tee is available now at levi.com and select Levi’s stores across Canada.
Levi’s Canada shows how grounding a limited-edition campaign in a locally rooted female athlete, rather than a global superstar, can make a brand feel genuinely connected to the Canadian football moment rather than simply capitalizing on it.
Image Credit: Levi’s Canada
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
Localized Athlete-focused Campaigns — Brands anchored in locally known athletes create deeper community resonance and open pathways for hyper-local collaborations and merchandising models.
Female Athlete Brand Positioning — A rising emphasis on female professional players reshapes cultural narratives around sport and introduces premium storytelling and sponsorship formats centered on women's leagues.
Limited-edition Sports Apparel Drops — Timed, collectible apparel releases tied to major events generate scarcity-driven demand and enable experimental supply-chain and direct-to-consumer fulfillment approaches.
Industry Implications
Sportswear Retail — Retailers that integrate event-tied, athlete-led product assortments can redefine inventory strategies and personalized in-store experiences.
Sports Marketing Agencies — Agencies specializing in local talent-driven campaigns are positioned to invent new sponsorship deals and content formats that prioritize authenticity over celebrity scale.
Event Hosting and Tourism — Host cities leveraging local athlete narratives can amplify destination branding and develop novel merchandising and fan-engagement revenue streams.
