Lay’s launched four limited-edition FIFA World Cup flavors in Canada. Each flavor is inspired by a nation competing in this year’s tournament and is featured on collectible bags starring soccer legends and current Canada Soccer Men’s National Team players. The Lay’s FIFA World Cup Canada lineup includes ‘Bacon Poutine,’ featuring players Richie Laryea and Nathan Saliba; ‘Cheese Soufflé,’ inspired by France; ‘Steak and Chimichurri,’ inspired by Argentina; and ‘Cheese and Onion,’ representing the UK. All products hit shelves in mid-May ahead of the June 11 opening match.
Canadian fans can win two tickets to one of 13 Canadian World Cup matches in Toronto or Vancouver, plus $1,500 CAD, by uploading receipts at NoLaysNoGame.ca.
Lay’s shows how tying national flavors to collectible packaging can turn a snack campaign into a genuine part of the tournament experience.
Image Credit: Lay's
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
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Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Trend Themes
Nation-inspired Flavor Collaborations — Combining national dishes with limited-edition snacks creates culturally resonant products that can transform event merchandise into collectible culinary experiences.
Collectible Packaging Driven Engagement — Packaging that features athletes and limited designs elevates product desirability and encourages repeat purchases for collection purposes.
Receipt-based Sweepstakes Tie-ins — Promotions requiring purchase verification link consumer spending directly to experiential rewards, enabling data capture and amplified loyalty.
Industry Implications
Snack Food Retail — Retailers and brands can leverage event-tied SKUs to drive in-store traffic and premium margins through scarcity and fandom.
Sports Marketing and Sponsorships — Sports partners benefit from co-branded consumables that extend sponsorship visibility into everyday consumer moments and fandom rituals.
Consumer Data and Loyalty Platforms — Receipt-upload promotions generate first-party purchase data that can power personalized offers and long-term customer segmentation.
