Ben & Jerry's New Impretzively Fudged Flavor is Sweet & Salty
Katherine Pendrill — January 28, 2024 — Lifestyle
References: brandeating
Ben & Jerry's is kicking off 2024 with the launch of two tasty new flavors: PB S'more and Impretzively Fudged.
Perfect for those who love ice cream with all the fixings, both of Ben & Jerry's new flavors feature some tasty add-ins. On the one hand, PB S'mores takes toasted marshmallow ice cream and pairs it with extra-large pieces of chocolate peanut butter cups, crunchy graham cracker pieces, and a sweet marshmallow swirl. On the other hand, the new Impretzively Fudged flavor is inspired by chocolate bark and combines chocolate ice cream with crunchy, fudge-covered pretzel pieces for the ultimate pairing of sweet and salty.
Both the new flavors are rolling out now in grocery stores across the U.S. and in Ben & Jerry's Scoop Shops.
Image Credit: Ben & Jerry's Ben & Jerry's
Perfect for those who love ice cream with all the fixings, both of Ben & Jerry's new flavors feature some tasty add-ins. On the one hand, PB S'mores takes toasted marshmallow ice cream and pairs it with extra-large pieces of chocolate peanut butter cups, crunchy graham cracker pieces, and a sweet marshmallow swirl. On the other hand, the new Impretzively Fudged flavor is inspired by chocolate bark and combines chocolate ice cream with crunchy, fudge-covered pretzel pieces for the ultimate pairing of sweet and salty.
Both the new flavors are rolling out now in grocery stores across the U.S. and in Ben & Jerry's Scoop Shops.
Image Credit: Ben & Jerry's Ben & Jerry's
Trend Themes
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Indulgent Ice Cream Flavors — The launch of Ben & Jerry's PB S'more and Impretzively Fudged flavors taps into the trend of indulgent ice cream flavors with unique mix-ins.
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Sweet and Salty Combinations — The Impretzively Fudged flavor's combination of chocolate ice cream and fudge-covered pretzel pieces caters to the trend of sweet and salty flavor profiles.
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Unique Ice Cream Inclusions — Ben & Jerry's new flavors, PB S'more and Impretzively Fudged, showcase the trend of incorporating unconventional and tasty add-ins in ice cream.
Industry Implications
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Ice Cream Manufacturing — The launch of indulgent ice cream flavors like Ben & Jerry's PB S'more and Impretzively Fudged presents a market opportunity for the ice cream manufacturing industry to innovate and develop unique flavors.
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Snack Food Production — The sweet and salty combination of the Impretzively Fudged flavor opens up opportunities for the snack food production industry to explore new flavor profiles and create innovative snacks.
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Frozen Dessert Retail — The introduction of Ben & Jerry's new flavors, PB S'more and Impretzively Fudged, creates a potential disruptive innovation opportunity for the frozen dessert retail industry to attract customers with unique and indulgent offerings.
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