To meet audiences where they already are, Peacock is rolling out original Bravo microdramas—like Campus Confidential—and a short-form, scrollable feed to simplify content discovery. Campus Confidential: Miami is Peacock’s first original series, and it's a short-form, unscripted format designed for vertical mobile viewing. The show is coming to the Peacock mobile app as a two-chapter series, beginning with the first instalment, The Sorority Dropout, which stars Georgia Gay (daughter of Heather Gay, star of Bravo's The Real Housewives of Salt Lake City) as her character rebuilds her social life after quitting her sorority in a story about friendships, relationships, fraternity life, and social media scandal.
Alongside the original series, Peacock is debuting a vertical video feed built around Bravo’s universe of shows and personalities, giving fans even more of the content they can't get enough of.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Trend Themes
Vertical Microdramas — Short-form serialized storytelling creates new space for premium entertainment formats built around mobile-first viewing habits and rapid audience engagement.
Scrollable Streaming Feeds — Platform-native discovery feeds blur the line between social media consumption and subscription streaming, reshaping how viewers find and sample original content.
Reality Franchise Extensions — Established unscripted entertainment universes can expand through bite-sized spin-offs that deepen fandom while lowering the barrier to new character and storyline testing.
Industry Implications
Streaming Entertainment — Mobile-optimized originals introduce flexible programming models that can complement long-form libraries and improve engagement among younger app-based audiences.
Social Media — Feed-based video behaviors are influencing premium content design, creating convergence opportunities between creator-style scrolling experiences and studio-produced storytelling.
Advertising Technology — Vertical episodic formats provide fresh inventory for contextual sponsorships, shoppable media, and performance measurement tied to high-frequency mobile viewing sessions.
