Smirnoff Ice, the Official Malt Beverage of Love Island USA, is launching The Fan Edit, a new campaign that leans into one of fans' most beloved aspects of the show: viewers decide who stays, who's dumped, and ultimately which couple wins the cash prize. Similarly, with The Fan Edit, fans are invited to whittle down eight flavors to just four that will make the final cut—flavors in the running are reimagined Americana favorites like Watermelon Limeade and Strawberry Swirl.
Love Island USA Season 8 premieres June 2nd on Peacock, and in anticipation of all the action, fans who vote have the chance to enter The Fan Edit Sweepstakes for a chance to win a trip for two to New York City and attend a taping of Bravo's Watch What Happens Live with Andy Cohen.
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Trend Themes
Fan-curated Products — Consumer-driven selection of SKUs can reconfigure R&D pipelines by turning audience preferences into market-ready assortments and compressing time-to-market.
Interactive Voting Campaigns — Real-time voting mechanisms can convert promotional activity into quantifiable engagement metrics that directly influence inventory and media allocation.
Limited-time Flavor Drops — Ephemeral flavor releases tied to cultural moments can create scarcity-driven demand and enable micro-segmentation strategies for niche audiences.
Industry Implications
Alcoholic Beverages — Alcohol brands leveraging televised tie-ins can redefine product lifecycles through co-created SKUs and event-driven distribution models.
Streaming Entertainment — Platforms that embed viewer participation alongside brand partnerships can generate new monetizable interactive formats blending content and commerce.
Consumer Packaged Goods — CPG firms adopting continuous fan feedback loops can transform forecasting and variant testing by institutionalizing audience-driven assortment planning.
