New Webinar: Tension in CPG Innovation

In the consumer packaged goods (CPG) industry validation is more affordable than ever – signals are everywhere, data is available in real-time, and AI allows companies to create mock-ups before they build.

On paper, this should be a golden era for CPG innovation. But instead, hit rates are essentially stagnant.

To unpack this paradox, ITONICS and Trend Hunter are hosting a focused live discussion on March 11th to explore the future of validation in CPG innovation.

In this expert conversation the team will cover:

• Why outcomes aren’t improving despite cheaper validation


• Where demand forms before traditional research catches it


• When validation turns from learning into confirmation


• What innovation teams need to rethink now

Joining the conversation:

Dr. Tassilo Henike
Director of Marketing, ITONICS

Simon Wren
Senior Vice President of Sponsorship and Business Development, Trend Hunter

If you work in CPG innovation, strategy, or product development, this discussion will challenge how you think about validation and what you should do next – because if validation got 10x cheaper, innovation shouldn’t still feel this hard.

Register for the webinar today!