Trend Hunter's Armida Ascano is a Generational Trend Expert
Amy Duong — September 18, 2020 — Future Festival News & Updates
Trend Hunter's Chief Insights Officer, Armida Ascano, leads the company's Futurist team by harnessing her expertise in consumer behaviour and generational trends. With a decade of trend forecasting experience, it comes as no surprise that Armida is the most-requested Futurist. Her daily work coaching the company's innovation speakers, developing frameworks on the future of innovation, and co-creating custom workshops provides her a strong foundation to help brands such as Samsung, Red Bull, and TOMS innovate.
Internet culture and the digital age comes as familiar territory to Armida as she has completed over 50,000 trend case studies and garnered over a billion views of traffic. This year, she will be sharing her passion of trend forecasting with a generational focus at the Future Festival World Summit Virtual event from November 10-12th. Join us online for three days of live inspiration, insight, and action. Get the first day of keynotes free. Click here to register.
Internet culture and the digital age comes as familiar territory to Armida as she has completed over 50,000 trend case studies and garnered over a billion views of traffic. This year, she will be sharing her passion of trend forecasting with a generational focus at the Future Festival World Summit Virtual event from November 10-12th. Join us online for three days of live inspiration, insight, and action. Get the first day of keynotes free. Click here to register.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
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Generational Trends — Ascano's expertise in identifying generational trends present opportunities for brands to target specific age groups with tailored strategies.
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Custom Workshops — Ascano's role in co-creating custom innovation workshops presents opportunities for brands to collaborate with Trend Hunter and develop unique solutions to specific challenges.
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Digital Culture — Ascano's experience in studying internet culture and the digital age presents opportunities for brands to stay ahead of the curve and disrupt industries with futuristic digital solutions.
Industry Implications
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Consumer Goods — Ascano's work with brands such as Samsung, Red Bull, and TOMS presents opportunities for businesses in the consumer goods industry to innovate with tailored strategies and custom workshops.
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Marketing and Advertising — Ascano's expertise in trend forecasting and generational trends presents opportunities for businesses in the marketing and advertising industry to stay ahead of the curve and develop unique solutions for their clients.
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Technology — Ascano's experience in the digital age presents opportunities for businesses in the technology industry to disrupt traditional practices and develop innovative solutions for the future.
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