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Trend Hunter's 2017 Trend Report

The 2017 Trend Report Includes Our First Mega-Trends Framework

— November 14, 2016 — About
Trend Hunter's 2017 Trend Report includes invaluable consumer insights research with a view to the future of marketing and innovation next year and beyond. Debuted at Future Festival, Trend Hunter's one-of-a-kind innovation event, the 2017 Trend Report will help familiarize innovators in all industries with changing consumer expectations and their various implications.

Available as a free download at TrendReports.com, the 2017 Trend Report includes our Top 20 Insights of the year that we feel most effectively highlight the fast-evolving trend landscape, and it also serves as an excellent jumping off point in terms of the wide-ranging areas of interest in which Trend Hunter can produce custom trend reports. Notably, the Trend Report was priced at $1,500 in previous years, however, the 2017 edition is available as a free download.

The 2017 Trend Report also includes Trend Hunter's debut 2017 Mega-Trends Framework, which along with the Six Patterns of Opportunity highlighted in 'Better & Faster: the Proven Path to Unstoppable Ideas,' outlines the distinct values and behaviors shaping consumer expectations.
Trend Themes
1. Mega-trends Framework - The Mega-Trends Framework offers the opportunity to identify long-term shifts in consumer behavior and values, allowing businesses to adapt and innovate accordingly.
2. Fast-evolving Trend Landscape - The constantly changing trend landscape offers businesses the opportunity to differentiate themselves from competitors by quickly adapting to new consumer needs and desires.
3. Custom Trend Reports - Producing custom trend reports can offer businesses unique competitive advantages and insights into the needs and expectations of their specific target audiences.
Industry Implications
1. Marketing - The 2017 Trend Report offers valuable insights for marketers looking to connect with consumers in new and effective ways.
2. Innovation Consulting - Utilizing the Mega-Trends Framework and other insights from the Trend Report can provide innovation consulting firms with a valuable tool for helping clients identify and capitalize on new trends and consumer behaviors.
3. Market Research - Producing customized trend reports can be a key service offered by market research firms, providing their clients with valuable insights into the needs and desires of their target audiences.
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