These New Zevia Sodas Come in Two Classic Flavors
Michael Hemsworth — June 1, 2022 — Marketing
These new Zevia sodas are being launched ahead of the busy summertime season to provide consumers with a way to indulge in some nostalgic flavor experiences, but in a decidedly more adult way.
The brand is introducing the new Fruit Punch and Orange Cream flavors, which will call to mind sugary refreshments from yesteryear. The sodas feature zero calories with no sugar in favor of stevia for sweetness and have a plant-based recipe, just like the brand's other varieties.
The new Zevia sodas are on shelves for a short time this summer (now through July) at select retailers across the U.S., available in six-packs of 12-ounce cans.
The brand is introducing the new Fruit Punch and Orange Cream flavors, which will call to mind sugary refreshments from yesteryear. The sodas feature zero calories with no sugar in favor of stevia for sweetness and have a plant-based recipe, just like the brand's other varieties.
The new Zevia sodas are on shelves for a short time this summer (now through July) at select retailers across the U.S., available in six-packs of 12-ounce cans.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Nostalgic Stevia-sweetened Beverages — Opportunity for developing more nostalgic drinks sweetened with stevia instead of sugar for a more health-conscious audience.
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Plant-based Soda — An opportunity for creating more plant-based soda alternatives that are low calorie and healthier than traditional soda.
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Seasonal Flavors — Opportunity to experiment with seasonal flavors during peak summer months to attract consumers looking for limited edition offerings.
Industry Implications
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Beverage Industry — An opportunity for the beverage industry to create healthier alternatives to traditional sugary soda.
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Food Retail Industry — An opportunity for food retailers to offer more plant-based and low-calorie soda options to health conscious consumers.
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Seasonal Retail Industry — A chance for seasonal retail industry to leverage limited edition flavors to attract customers during the summer months.
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