The ASUS Zenbook 17 Fold OLED Was Presented at CES 2022
Laura McQuarrie — January 6, 2022 — Tech
References: asus & designtaxi
A 17.3-inch foldable laptop hybrid called the Zenbook 17 Fold OLED was presented by ASUS at CES 2022 and it is a multi-use device that adds value as a laptop, PC, tablet, electronic book, on-screen keyboard and more. Once fully extended, the Zenbook 17 Fold OLED functions as a 17.3-inch 2.5K OLED monitor with a 4:3 aspect ratio. Coming in at just 3.75 pounds, the device is comparable to other laptops and is compact for on-the-go use.
When bent at the middle, the Zenbook 17 Fold OLED functions with a pair of 12.5-inch displays wth a 1,920 x 1,280-pixel resolution and 3:2 aspect ratio. As ASUS describes, this makes the unit "smaller than a sheet of photocopier paper." To support seamless navigation, the Zenbook comes with a ScreenXpert app and window management feature.
When bent at the middle, the Zenbook 17 Fold OLED functions with a pair of 12.5-inch displays wth a 1,920 x 1,280-pixel resolution and 3:2 aspect ratio. As ASUS describes, this makes the unit "smaller than a sheet of photocopier paper." To support seamless navigation, the Zenbook comes with a ScreenXpert app and window management feature.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
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Foldable Screen Devices — The trend of foldable screens for laptops and other mobile devices presents an opportunity for companies to innovate and create multi-use devices that add value as a laptop, PC, tablet, electronic book, on-screen keyboard and more.
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Flexible Display Technology — Flexible display technology offers opportunities for companies to create more portable and convenient devices that can be folded for easier portability and storage while maintaining high-resolution displays and functionality.
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Multi-use Devices — The emergence of multi-use devices that can serve multiple purposes as laptops, tablets, and monitors provides an opportunity for companies to create a more versatile and convenient computing experience for users.
Industry Implications
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Technology — The technology industry stands to benefit from the trend of foldable screen devices and flexible display technology by creating new form factors and innovative designs that enhance the user experience.
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Consumer Electronics — Consumer electronics companies can leverage the trend of multi-use devices to create new products that combine the functionality of laptops, tablets, e-readers, and other devices, offering consumers a more versatile and convenient computing experience.
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Telecommunications — Telecommunications companies can capitalize on the trend of multi-use devices by developing new applications and software that take advantage of the unique form factor and capabilities of these devices, offering users a more seamless and streamlined computing experience.
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