Wicked: For Good, the continuation of the story centered on the witches of Oz, has officially been released in theaters, and fans are keeping the excitement high by adding official gifts to their holiday wish lists and picking up products like the Wicked: For Good Advent Calendar by Compartés. This chocolate advent calendar features 24 doors with a handcrafted Compartés chocolate behind each one, and flavors created exclusively to evoke the essence of the movie's characters, setting, and themes.
While Emerald City Elixir channels the colorful city with a Matcha Tea Latte flavor, the Yellow Brick Road gets a similar treatment with Caramel Honeycomb. And for the film's Glinda and Elphaba, there's Good Witch (Vanilla & Honey) and Wicked Witch (Honey Peanut Butter.)
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
Cinematic-themed Product Lines — Crafting products that align with popular cinematic themes creates unique consumer experiences that merge entertainment with everyday indulgence.
Gourmet Advent Calendars — Advent calendars featuring artisanal food items are evolving as a luxurious way for consumers to celebrate the holiday season.
Character-flavored Confections — Developing flavors inspired by iconic characters can offer consumers a nostalgic and immersive flavor experience tied to beloved stories.
Industry Implications
Confectionery — Exploring movie-inspired flavors offers confectionery companies new avenues to engage fans and generate excitement around product launches.
Film Merchandise — Creating innovative merchandise that extends the narrative experience allows the film industry to generate additional revenue streams.
Seasonal Festivities — Innovative takes on traditional holiday products, like advent calendars, cater to consumers seeking unique and memorable seasonal experiences.
