WhistlePig Introduces the Ready-To-Drink 'PiggyBack Rye Smash'
Niko Pajkovic — October 15, 2021 — Lifestyle
References: whistlepigwhiskey & bevnet
American craft whiskey maker WhistlePig Whiskey has announced the launch of 'PiggyBack Rye Smash,' a premium, pre-mixed, Rye whiskey beverage delivered in a canned format. The new cocktails come in three flavors: 'Blackberry Lemon Fizz,' 'Session Citrus Mint,' and 'Fresh Ginger Lime.'
The canned cocktails are made using specialty barrel-aged ingredients and WhistlePig's signature 100% Estate Rye. In terms of taste profile, all variations of the ''PiggyBack Rye Smash' are said to deliver a bold yet balanced blend that is unlike any other seltzer on the market. Perfect for summer barbeques, tailgating, or pub drinking, each flavor blends either fruit or citrus with the robust flavor of rye whiskey.
"We thrive on testing out new, innovative, and dynamic ways to use our Rye," said Jeff Kozak, Chief Executive Officer of WhistlePig, which is why the brand chose to dive headfirst into the canned cocktail category with three inventive flavors.
Image Credit: WhiskeyPig
The canned cocktails are made using specialty barrel-aged ingredients and WhistlePig's signature 100% Estate Rye. In terms of taste profile, all variations of the ''PiggyBack Rye Smash' are said to deliver a bold yet balanced blend that is unlike any other seltzer on the market. Perfect for summer barbeques, tailgating, or pub drinking, each flavor blends either fruit or citrus with the robust flavor of rye whiskey.
"We thrive on testing out new, innovative, and dynamic ways to use our Rye," said Jeff Kozak, Chief Executive Officer of WhistlePig, which is why the brand chose to dive headfirst into the canned cocktail category with three inventive flavors.
Image Credit: WhiskeyPig
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
-
Canned Rye Cocktails — Ready-to-drink cans of Rye whiskey cocktails for convenience-seeking customers
Industry Implications
-
Alcohol — Alcoholic beverage companies innovating canned cocktails as a convenient option for consumers
1.3
Score
Popularity
Activity
Freshness
