As pet parents apply the same nutritional standards to their animals as they do to their own diets, the demand for human-grade food and treats has surged, and cats are finally getting their due with Wet Noses' Purrks, a new range of crunchy, real-ingredient cat treats. This line brings premium, human-grade options beyond the dog-dominated space to give feline companions the same quality-forward treatment with formulas that feature real meat first and help to support healthy digestion and a lustrous coat. This collection of human-grade treats for cats introduces bite-sized Catnip Crunchies, Chicken Crunchies, and Beef Crunchies, which exclude all corn, wheat, soy, and artificial ingredients.
Like all Wet Noses products, Purrks is baked in the company's own kitchens so that the brand has total control over ingredient sourcing, production, and quality.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Trend Themes
Human-grade Cat Nutrition — Rising pet-parent expectations are pushing cat products toward transparent sourcing, kitchen-style preparation, and quality benchmarks once reserved for human food.
Real-ingredient Pet Treats — Minimal formulations built around recognizable meat ingredients create space for cleaner snack formats that challenge legacy filler-heavy treat portfolios.
Feline Wellness Premiumization — As cats receive the same premium wellness attention as dogs, digestion, coat health, and functional benefits are becoming differentiators in indulgent formats.
Industry Implications
Pet Food — Premium treat manufacturers are gaining an opening to extend human-grade production models into underserved feline categories with tighter control over sourcing and baking.
Pet Retail — Specialty and mass retailers benefit from shelf stories centered on ingredient transparency, premium cat-specific assortments, and quality cues familiar to human grocery shoppers.
Veterinary Wellness — Nutrition-adjacent pet health providers are seeing more consumer interest in everyday snacks that bridge enjoyment with digestive and coat-support positioning.
