What is the trend of exotic flavors?

Crafting unique and tropical flavors for sparkling waters offers a disruptive innovation opportunity in the beverage industry.

What is the trend of summer seasonal products?

Launching seasonal products for summer provides a disruptive innovation opportunity for beverages and retail industries.

What is the trend of crafted flavors?

Developing complex and layered flavors, over a long period of time, creates a disruptive innovation opportunity in the beverage industry.

What are the implications for the beverage industry?

Exotic and seasonal flavors offer a disruptive innovation opportunity in the beverage industry.

What are the implications for the retail industry?

Offering seasonal and unique products creates a disruptive innovation opportunity in the retail industry.

What are the implications for the hospitality industry?

Partnering with beverage companies to provide vacation-like experiences through exotic flavored beverages offers a disruptive innovation opportunity in the hospitality industry.

Exotically Flavored Sparkling Waters : Waterloo Sparkling Water Passion Fruit

Waterloo Sparkling Water Passion Fruit is Launching Now

Michael Hemsworth — May 21, 2022 — Marketing

References: drinkwaterloo & bevnet

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The Waterloo Sparkling Water Passion Fruit is a new flavor option arriving for summertime only to provide consumers with an exotically flavored refreshment that's perfect on its own or even as a mixer. The drink boasts a tropical flavor and aroma that will evoke feelings of a being on vacation, and was crafted over the course of 10 months to get the taste just right. The drink is arriving online as well as an array of retailers in the US including Target, Whole Foods and more.

SVP of Operations and Flavor Development Lead at Waterloo Adam Price spoke on the new Waterloo Sparkling Water Passion Fruit saying, "An island vacation with relaxing, tropical vibes was our inspiration. Over the course of 10 months, we meticulously crafted our flavor, full of fresh-ripe, true-to-fruit and zingy-tart notes. Once we dialed in the earthy notes, we arrived at a bright, layered and complex tropical flavor with a fruity aroma – perfectly balanced and refreshing to drink wherever you are."

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Exotic Flavors — Crafting unique and tropical flavors for sparkling waters offers a disruptive innovation opportunity in the beverage industry.
Summer Seasonal Products — Launching seasonal products for summer provides a disruptive innovation opportunity for beverages and retail industries.
Crafted Flavors — Developing complex and layered flavors, over a long period of time, creates a disruptive innovation opportunity in the beverage industry.

Industry Implications

Beverage — Exotic and seasonal flavors offer a disruptive innovation opportunity in the beverage industry.
Retail — Offering seasonal and unique products creates a disruptive innovation opportunity in the retail industry.
Hospitality — Partnering with beverage companies to provide vacation-like experiences through exotic flavored beverages offers a disruptive innovation opportunity in the hospitality industry.

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