Mountain Dew released a new mystery flavor for Halloween titled the 'Voo-Dew 2022.' The Voo-Dew 2022 bottles are clear in color, providing no hint toward the flavor on the inside. The drink is available in two varieties, one with sugar and one without sugar. The drinks will be available at retailers across the country beginning this month, and lasting through October, while supplies last.
Mountain Dew will also be releasing a variety pack that features the current Voo-Dew 2022 flavor as well as previous years' flavors in a pack titled the 'Ghosts of Voo-Dew Past.' The company has not yet announced whether or not it will be hosting a contest for fans to guess the mystery flavor, as it has in the past.
Image Credit: Mountain Dew
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
Mystery Flavor Craze — Opportunities for companies to release mystery flavors for seasonal events and limited edition packaging/gift sets.
Clear Soda — Potential for companies to produce clear, flavorless soda as a blank slate for seasonal flavorings, or as a low-calorie alternative to traditional sodas.
Fan Engagement — Incentives for companies to engage fans through contests and limited-time offerings, building brand loyalty and excitement around seasonal releases.
Industry Implications
Soft Drinks — The soft drink industry can take advantage of this trend by releasing mystery flavors exclusively for seasonal events and limited edition packaging/gift sets.
Packaged Food & Snacks — Packaged food and snack companies can create mystery flavors for limited edition special seasonal packaging, just as we see with soft drinks.
Marketing & Advertising — Marketing and advertising firms have a unique opportunity to develop campaigns for these seasonal releases, crafting enticing stories and user engagement opportunities.
