What is the trend of personalized video greetings?

Expanding personalized video greetings for all occasions.

What is the trend of celebrity collaboration?

Integrate celebrities or influencers into personalized video greetings to attract a wider audience.

What is the trend of enhanced greeting experience?

Incorporate augmented reality and other immersive technologies to bring personalized video greetings to life.

What are the implications for the greeting cards industry?

Partner with recording artists and celebrities for personalized video greetings to enhance the traditional greeting card industry.

What are the implications for the mobile apps industry?

Develop and market personalized video greeting card apps that offer innovative, engaging experiences for users to send greetings from their mobile devices.

What are the implications for the e-commerce industry?

Provide a broader range of video content for e-card and personalized greeting card selections for greater customization options and increased revenue.

Personalized Video Cards : video cards

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PHOTOS

American Greetings' SmashUp Video Cards Feature Weird Al Yankovic

Laura McQuarrie — March 22, 2022 — Lifestyle

References: americangreetings & prnewswire

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Comedy recording artist Weird Al Yankovic stars in a SmashUp video card from American Greetings that shares fun-filled greetings with fast-moving, hilarious content. Sending happy birthday wishes is more fun than before thanks to an over-the-top greeting experience that includes the recipient's name and age.

The video kicks off with a subdued Yankovic seated in a dark leather chair at a traditional desk, then a pop-up barbershop quartet joins, along with a gospel choir, balloons, confetti and a large personalized cake. The SmashUp experience can be had through the SmashUps app and Blue Mountain ecards app for iPhone and Android.

This personalized video card birthday greeting shares a performance of Happy Birthday to You, now in the public domain, as well as an original composition that's unmistakably by Yankovic.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Personalized Video Greetings — Expanding personalized video greetings for all occasions.
Celebrity Collaboration — Integrate celebrities or influencers into personalized video greetings to attract a wider audience.
Enhanced Greeting Experience — Incorporate augmented reality and other immersive technologies to bring personalized video greetings to life.

Industry Implications

Greeting Cards — Partner with recording artists and celebrities for personalized video greetings to enhance the traditional greeting card industry.
Mobile Apps — Develop and market personalized video greeting card apps that offer innovative, engaging experiences for users to send greetings from their mobile devices.
E-commerce — Provide a broader range of video content for e-card and personalized greeting card selections for greater customization options and increased revenue.

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