What is the trend of cannabis-infused functional beverages?

The emergence of THC-infused energy drinks highlights a growing demand for innovative beverages that combine the effects of cannabis with functional ingredients like caffeine for a unique consumer experience.

What is the trend of holistic wellness consumption?

Consumers are increasingly seeking products that promote a balanced lifestyle, leading to the development of beverages that incorporate both energizing and relaxing properties.

What is the trend of low-calorie beverage options?

The introduction of low-calorie THC-infused drinks signifies a trend towards healthier lifestyle choices without sacrificing flavor or efficacy.

What are the implications for the cannabis-enhanced beverages industry?

The burgeoning sector of cannabis-infused drinks offers vast potential for new formulations that address diverse consumer needs, from relaxation to energy boosts.

What are the implications for the functional beverage market industry?

This industry is expanding to include beverages incorporating a variety of active ingredients, redefining what consumers expect from drinkable wellness solutions.

What are the implications for the health-conscious consumer goods industry?

An industry focusing on low-calorie, natural ingredient products that cater to the health-oriented preferences of modern-day consumers is rapidly evolving.

THC-Infused Energy Drinks : upward

Upward by Trulieve Supports Active, Wellness-Focused Lifestyles

Laura McQuarrie — July 24, 2025 — Lifestyle

References: drinkonward & newswire

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Building on the positive response to Onward (a premium, non-alcoholic THC beverage for those seeking a new and alternative form of refreshment,) Trulieve announced the launch of Upward, a premium THC-infused energy drink to support active and wellness-focused lifestyles.

Upward is introducing itself to adult cannabis consumers with a balance of THC and CBD in varieties like 5-milligram Lemonade, Peach Nectarine, and Strawberry Tea and 10-milligram Pink Lemonade. These low-calorie energy drinks featuring natural fruit juices deliver a boost thanks to green coffee beans and black tea leaves, offering an experience that uplifts the mind while gently relaxing the body. As such, these alcohol-free drinks for a buzz-free lift lend themselves well to different situations that call for refreshment, from quiet moments and slow afternoons to casual social gatherings.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Cannabis-infused Functional Beverages — The emergence of THC-infused energy drinks highlights a growing demand for innovative beverages that combine the effects of cannabis with functional ingredients like caffeine for a unique consumer experience.
Holistic Wellness Consumption — Consumers are increasingly seeking products that promote a balanced lifestyle, leading to the development of beverages that incorporate both energizing and relaxing properties.
Low-calorie Beverage Options — The introduction of low-calorie THC-infused drinks signifies a trend towards healthier lifestyle choices without sacrificing flavor or efficacy.

Industry Implications

Cannabis-enhanced Beverages — The burgeoning sector of cannabis-infused drinks offers vast potential for new formulations that address diverse consumer needs, from relaxation to energy boosts.
Functional Beverage Market — This industry is expanding to include beverages incorporating a variety of active ingredients, redefining what consumers expect from drinkable wellness solutions.
Health-conscious Consumer Goods — An industry focusing on low-calorie, natural ingredient products that cater to the health-oriented preferences of modern-day consumers is rapidly evolving.

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