What is the trend of fruit-based candy resurgence?

The integration of real fruit juice in candy is a disruptive innovation opportunity that could revitalize the stagnant candy industry.

What is the trend of functional candy?

The addition of vitamins and other nutrients to candy could open up a whole new market for health-conscious consumers.

What is the trend of unique candy formats?

Innovations like the twisted gummy format offer an opportunity for candy companies to differentiate their products and stand out in a crowded market.

What are the implications for the confectionery industry industry?

Companies in the confectionery industry could capitalize on the above-mentioned trends to stay competitive and appeal to evolving consumer preferences.

What are the implications for the retail industry industry?

As consumers become increasingly health-conscious, retailers may need to consider adjusting their pricing and marketing strategies for functional candies.

What are the implications for the food manufacturing industry industry?

Innovations in candy formats and ingredients create opportunities for the food manufacturing industry to develop new products and generate growth.

Twisted Fruit-Based Candies : Twistables Triple Berry Twist

Funables Introduces New 'Twistables Triple Berry Twist' Treats

Niko Pajkovic — June 9, 2022 — Lifestyle

References: ferrarausa & cstoredecisions

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Leading confectionery brand Ferrera has announced the launch of a new Funables line called Twistables Triple Berry Twist. The all-new candy line combines three fruit-based flavors: Strawberry, Raspberry, and Blueberry.

The new candies combine these fruity flavors through a unique twisted gummy format that is reminiscent of a Twizzzler. However, unlike most "twistable" candies, these treats are made with real fruit juice. As a result, each candy delivers a sizeable hit of Vitamin C. What's more, the new candy will be offered in two convenient formats, either a six-pack or a 12-pack count.

For retailers, Ferrera recommends pricing the new Twistables Triple Berry Twist between $2.69-$3.19 for six-packs and $4.59-$5.19 for 12-packs. For more information on the new treat, check out FerraraUSA.com.

Image Credit: Funables

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Trend Themes

Fruit-based Candy Resurgence — The integration of real fruit juice in candy is a disruptive innovation opportunity that could revitalize the stagnant candy industry.
Functional Candy — The addition of vitamins and other nutrients to candy could open up a whole new market for health-conscious consumers.
Unique Candy Formats — Innovations like the twisted gummy format offer an opportunity for candy companies to differentiate their products and stand out in a crowded market.

Industry Implications

Confectionery Industry — Companies in the confectionery industry could capitalize on the above-mentioned trends to stay competitive and appeal to evolving consumer preferences.
Retail Industry — As consumers become increasingly health-conscious, retailers may need to consider adjusting their pricing and marketing strategies for functional candies.
Food Manufacturing Industry — Innovations in candy formats and ingredients create opportunities for the food manufacturing industry to develop new products and generate growth.

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