'Tofutti' is a food manufacturer and supplier most known for its kosher-certified, vegan-friendly dairy products. While the company did not explicitly market itself as a vegan option, it became quite popular in vegan communities over the last four decades due to its ingredients lists falling into the vegan category. Now, in 2022, Tofutti is aiming to capitalize off of its popularity in the vegan foods market with a shifted branding profile.
Tofutti will now market itself as a better-for-you vegan foods company that is also kosher-certified, rather than the other way around. This allows the company to more effectively market its ice cream sandwiches, ice cream tubs, cheese flavors, and dips, to vegan consumers. The change in branding places the phrases 'Dairy Free' and 'Vegan' on each box, directly informing customers of what they need to know about the products.
Image Credit: Tofutti
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
Rebranded Vegan Foods Companies — Companies that rebrand with a focus on vegan options can attract new consumers and expand their market share.
Better-for-you Vegan Foods — Companies can capitalize on the trend towards healthier and more sustainable food by offering vegan products that are marketed as better-for-you.
Clear Product Messaging — Companies can improve sales by clearly labeling their products with relevant information such as 'Dairy Free'
Industry Implications
Food and Beverage — Companies in the food and beverage industry can benefit from creating and marketing vegan products.
Consumer Packaged Goods — Consumer packaged goods companies can differentiate themselves and appeal to ethical and health-conscious consumers by offering vegan products.
Retail — Retailers can expand their offerings and attract new customers by stocking a variety of vegan products.
