Leading omni-channel pet retailer PetSmart has unveiled its 2026 Thrills & Chills Halloween collection — an extensive assortment of costumes, toys, treats, and accessories designed to accommodate dogs, cats, reptiles, and small pets. This year's range responds to survey data indicating that over 70% of pet parents plan to include their animals in Halloween festivities this year.
PetSmart's 2026 Thrills & Chills Halloween collection features a wide spectrum of costume options ranging from classic and spooky designs like pumpkins, bats, devils, angels, skeletons, dragons, and dinosaurs to more humorous and pop-culture-inspired choices such as pink cowboys, lobsters, princesses, bananas, Highland cows, and hot dogs. Many items are priced under ten dollars to ensure the products are accessible to as many pet parents as possible.
Image Credit: PetSmart
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
Pet-centric Holidays — Seasonal celebrations are increasingly designed around companion animals, creating space for themed products that treat pets as core participants in family rituals.
Humorous Pet Costumes — Playful, meme-ready costumes for animals reflect a growing appetite for lighthearted social content and novelty-driven seasonal purchasing.
Accessible Seasonal Merchandising — Low-priced holiday assortments broaden participation among pet owners while supporting high-volume, impulse-friendly retail strategies.
Industry Implications
Pet Retail — Omni-channel pet retailers can differentiate seasonal collections through inclusive assortments spanning dogs, cats, reptiles, and small animals.
Holiday Merchandise — Themed Halloween products built around pets expand traditional holiday retail beyond human costumes, decor, and candy.
Pet Accessories — Costumes, toys, treats, and wearable add-ons signal a diversification of pet accessories into entertainment-led and occasion-specific categories.
