THIS™ is Super Superfood Super Block is Packed with Protein
Michael Hemsworth — April 23, 2025 — Lifestyle
References: this.co & retailtimes
The THIS™ is Super Superfood Super Block has been launched by the brand as a new plant-based protein product for consumers to incorporate into their cooking that will help them to satisfy taste and nutritional needs without meat.
The product is crafted with a blend of four different superfoods that combine to achieve a high-fiber recipe that features 100% natural ingredients with more than 30% more protein than tofu. The product is also a natural source of iron and omega 3, while featuring a versatile composition that can be enjoyed in a variety of ways and recipes.
CEO Mark Cuddigan commented on the THIS™ is Super Superfood Super Block saying, "We have created a whole new plant-based protein and texture using nothing but natural ingredients – it’s like discovering a new superpower. We think that’s pretty super…so much so, we named it twice! The plant-based category is evolving, and THIS™ is Super Superfood offers consumers something new – a product and format that is high in protein and also delivers a delicious, versatile, and nutritious option.”
The product is crafted with a blend of four different superfoods that combine to achieve a high-fiber recipe that features 100% natural ingredients with more than 30% more protein than tofu. The product is also a natural source of iron and omega 3, while featuring a versatile composition that can be enjoyed in a variety of ways and recipes.
CEO Mark Cuddigan commented on the THIS™ is Super Superfood Super Block saying, "We have created a whole new plant-based protein and texture using nothing but natural ingredients – it’s like discovering a new superpower. We think that’s pretty super…so much so, we named it twice! The plant-based category is evolving, and THIS™ is Super Superfood offers consumers something new – a product and format that is high in protein and also delivers a delicious, versatile, and nutritious option.”
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
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Enhanced Plant-based Protein Alternatives — Emerging plant-based products utilizing superfoods are reshaping protein sources by offering consumers higher protein content and nutritional value over traditional options like tofu.
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Functional Superfood Blends — The combination of diverse superfoods in single products is driving innovation by catering to both taste profiles and nutritional requirements, creating opportunities in health-focused food segments.
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Versatile Culinary Products — Products designed for adaptability across a range of recipes are meeting consumer demands for flexibility in meal preparation, transforming eating habits with multifunctional ingredients.
Industry Implications
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Plant-based Food Industry — The ongoing advancement in plant-based proteins signals a shift in consumer preference towards sustainable and nutritionally dense alternatives to animal-based products.
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Functional Foods Sector — Growth in the functional foods sector is being driven by innovations that incorporate natural ingredients with additional health benefits, appealing to health-conscious consumers.
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Culinary Innovation — The demand for versatile food products is fostering the development of innovative culinary solutions that offer convenience and adaptability in home cooking and dining experiences.
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