What is the trend of multi-sensory experiences?

Combining various senses for immersive experiences presents a disruptive innovation opportunity in the experience economy.

What is the trend of free interactive brand activations?

Offering free and interactive brand activations enhances consumer engagement and loyalty.

What is the trend of diy stations?

Incorporating DIY stations in brand activations allows consumers to personalize their experience and create a deeper connection with the brand.

What are the implications for the food and beverage industry?

Brand activations and multi-sensory experiences present opportunities for food and beverage companies to introduce and market new products to consumers.

What are the implications for the hospitality and tourism industry?

Incorporating interactive and immersive experiences into hospitality and tourism offerings can attract and retain customers in a highly competitive industry.

What are the implications for the marketing and advertising industry?

Creating interactive and engaging brand activations can help marketing and advertising agencies connect with consumers on a deeper level and increase brand awareness and loyalty.

Immersive Mint Pop-Ups : The Tic Tac Experience

The Tic Tac Experience Shares a New Strawberry & Cream Flavor

Laura McQuarrie — April 20, 2023 — Lifestyle

References: tictac & thetictacexperience

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To mark the introduction of a brand-new flavor, Tic Tac is inviting fans to immerse themselves in The Tic Tac Experience in NYC's Chelsea Market. The multi-sensory experience brings the newest Strawberry & Cream flavor to life with branded activities, a DIY label station, mix-and-match sampling walls, games, photo opportunities and more.

This experience will be open to fans, free of charge, and it promises to satisfy consumers who are craving flavor exploration and discovery. On-site, fans will get to fully immerse themselves in the world of Tic Tac and better appreciate the nuances of different flavors. Multi-sensory experiences like The Tic Tac Experience provide a unique opportunity for consumers to broaden their palate and deepen their appreciation for all things culinary.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Multi-sensory Experiences — Combining various senses for immersive experiences presents a disruptive innovation opportunity in the experience economy.
Free Interactive Brand Activations — Offering free and interactive brand activations enhances consumer engagement and loyalty.
DIY Stations — Incorporating DIY stations in brand activations allows consumers to personalize their experience and create a deeper connection with the brand.

Industry Implications

Food and Beverage — Brand activations and multi-sensory experiences present opportunities for food and beverage companies to introduce and market new products to consumers.
Hospitality and Tourism — Incorporating interactive and immersive experiences into hospitality and tourism offerings can attract and retain customers in a highly competitive industry.
Marketing and Advertising — Creating interactive and engaging brand activations can help marketing and advertising agencies connect with consumers on a deeper level and increase brand awareness and loyalty.

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