The Art of Longevity by Valmont Merges Skin Science & Epigenetics
Laura McQuarrie — July 22, 2026 — Fashion
References: prnewswire
The Art of Longevity is a new program from Swiss cellular skincare innovator Valmont that combines genetic testing, skin science and lifestyle assessment into a highly personalized Signature Longevity Blueprint. Developed in response to the rising demand for science-backed personalized wellness, this in-person experience is conducted by a trained Valmont skin expert and begins with a genetic assessment of 146 variations across 90 genes, plus a 40-question lifestyle questionnaire. After an examination of everything from stress and inflammation to daily habits, the program provides a personalized approach to skin health and well-being with tailored recommendations. Step three involves signature facials, mind-body massage, and turning insights into action.
"With The Art of Longevity, we affirm beauty as a legitimate contributor to overall well-being—in its mental and biological dimensions alike," said Sophie Vann Guillon, CEO of Valmont.
"With The Art of Longevity, we affirm beauty as a legitimate contributor to overall well-being—in its mental and biological dimensions alike," said Sophie Vann Guillon, CEO of Valmont.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Epigenetic Beauty Diagnostics — Genetic testing integrated into premium skincare creates space for hyper-personalized regimens that connect visible aging concerns with deeper biological markers.
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Wellness-driven Facial Experiences — Spa treatments enhanced by lifestyle assessments, stress analysis and mind-body therapies signal a shift toward beauty services positioned as holistic health interventions.
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Longevity Blueprint Personalization — Custom wellness plans based on biomarker data and behavioral inputs introduce new models for recurring, data-informed consumer care.
Industry Implications
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Luxury Skincare — Premium beauty brands can differentiate through science-backed personalization that elevates products and services into comprehensive longevity ecosystems.
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Medical Wellness — Clinics and wellness centers are increasingly aligned with diagnostics-led beauty offerings that bridge preventive health, aesthetics and lifestyle optimization.
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Spa and Hospitality — High-end hospitality environments can expand experiential value through in-person longevity programs that blend relaxation, diagnostics and personalized recommendations.
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