Primark, a UK fast-fashion retailer, partnered with Greggs to open the cafe's first Tasty by Greggs concept location. Located in Primark's largest flagship Birmingham Bullring store, the restaurant marks its largest space with 130 seats. The store-within-a-store format features fun social media photo opportunities, including a doughnut-shaped swing. Diners can pre-order their Greggs meals through the brand's app to skip the queues while they shop.
In addition to the new dining space, Primark and Greggs collaborated on a new range of Greggs-inspired clothing. Fans can now wear some of the restaurant's trademark sausage rolls and steak bakes on their shirts. The limited-edition collection features 11 pieces of Greggs branded merchandise available at 60 Primark stores.
Image Credit: Greggs
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
Store-in-a-store — Opportunity for retailers and restaurants to partner and offer unique dining and shopping experiences within their physical locations.
Food-fashion Collaboration — Trend of food-inspired fashion collaborations between restaurants and fashion brands. This presents an opportunity for both industries to create exclusive merchandise and cross-promote each other's brands.
Pre-ordering and Queue Skipping — Online pre-ordering systems present an opportunity for restaurants to reduce wait times and improve the customer experience.
Industry Implications
Retail Industry — Retailers can partner with restaurants to offer exclusive dining options and create a unique shopping experience for customers.
Fast-food Industry — Fast food chains can collaborate with fashion brands to create food-inspired clothing lines, extending their brand reach and increasing revenue streams.
Mobile Ordering Industry — Companies that specialize in mobile ordering systems can provide solutions to restaurants and retailers that want to implement online pre-ordering.
