Revamped Private Label Ranges

Private label products are continuing to see growth and an increase in popularity as consumers seek out more value, which is seeing brands respond in kind as with the revamped and expanded Target up&up range.

The retailer is adding a range of new products to its collection that cover oral care, moving supplies, dog grooming napkins, pain relief medications, computer accessories and more. The brand is also introducing new branding that is bold, colorful and easy for shoppers to spot in-store to make the hunt for value-focused products easier.

EVP and Chief Food, Essentials and Beauty Officer Rick Gomez spoke on the revamped Target up&up range saying, "Our up&up brand is already incredibly popular, generating nearly $3 billion in sales every year — and with this expansion, we’re giving even more guests reasons to choose Target for their household essentials. Our product teams combed through thousands of guest reviews to create new formulations, hundreds of new products and thoughtful packaging to make up&up even better — all while continuing to offer truly unbeatable value.”