'Kettle Brand' the crisps and chips company based in Salem, Oregon, announced the release of its latest chip, the 'Tailgate Edition Buffalo Bleu.' These crisps are spicy buffalo sauce-flavored mixed with blue cheese flavoring. This mix of flavors is meant to replicate the experience of dipping buffalo wings in blue cheese during a football game. Continuing on this inspiration, Kettle Brand markets these chips as tailgate food, meaning they are meant to be consumed alongside alcoholic beverages.
The Tailgate Edition Buffalo Bleu chips are sold in 12.5-oz bags at various retailers, such as Kroger and Albertsons, at an MSRP of $6.29 USD per bag. These chips will only be available for a limited time, while supplies last.
Image Credit: Kettle Brands
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Which of the following types of devices have you personally used in the past 12 months?
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What are the main reasons you use or chose this type of device?
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How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
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When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
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How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
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Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
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How likely are you to make watermelon “ice cream” again?
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What did you like about making watermelon “ice cream”?
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Do you currently create any kind of content for an audience on any of the following platforms?
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Have you used any AI-powered tools to create or manage content in the past 12 months?
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During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
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What was the MAIN reason you used this type of device during your trip?
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On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
Tailgate-inspired Snacks — Introduction of bowl food snacks based on tailgate food culture, targeting sports and partygoers.
Flavor-mix Innovations — Food brands that experiment and mix flavors with spicy and bold taste and mixtures that create a new market for regular and innovative snacks.
Seasonal Snacks — Brands that release limited edition snacks for seasons or events to create buzz, excitement, and impulse buying.
Industry Implications
Snack Foods — Bringing innovative, bold, and daring flavors to the snack market aimed at party-goers to drive sales and increase product buzz.
Beverages — Collaboration between chip and beverage brands to offer suitable combinations that enhance tailgate experiences and cause a surge in product purchases.
Seasonal Foods — Specializing in creating limited edition, unique snacks that adapt to seasonal and event-based creations that evolve around a culture.
