The Taco Bell Manifestmas promotion is being run by the Tex-Mex QSR brand as a series of deals for fans to take advantage of this month in celebration of the new year. The promotion is taking place from January 7 through 13, 2025 and will provide the brand's Rewards Members with a variety of deals to enjoy exclusively through the Taco Bell app. The promotion features an aspirational experience that will provide participants with an in-app poll to answer before providing them with their reward.
The Taco Bell Manifestmas promotion will reward participants with two Cravings Value Menu items for the price of one, a $5 Cantina Chicken Bowl, free two-piece Cinnabon Delights with a $5 purchase, free Crunchy or Soft Taco with a $5 purchase or a $0.50 medium soft drink.
Image Credit: Taco Bell
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
Exclusive Loyalty Programs — Brands are enhancing exclusivity in their loyalty programs to increase customer engagement and app usage.
Gamified Customer Interaction — Businesses are incorporating gamified elements such as in-app polls to create engaging and interactive promotions.
Aspirational Brand Experiences — Companies are crafting aspirational experiences as part of their promotional efforts to foster brand loyalty and attract modern consumers.
Industry Implications
Quick Service Restaurants (QSR) — QSRs are innovating with technology-driven promotions to enhance customer loyalty and compete in the fast-paced dining market.
Mobile Application Engagement — The mobile app industry is seeing heightened usage and development as brands focus on app-exclusive deals to drive engagement.
Food and Beverage Promotions — The food and beverage sector is leveraging special promotions as a strategy to both attract new customers and retain existing ones.
