Swizzels biscuits have been developed by Baleigh in the UK thanks to a partnership with the classic candy brand to offer consumers an alternative way to enjoy some familiar flavor experiences. The product range consists of biscuit varieties inspired by some of the most recognizable candies from Swizzels, while also featuring their classic branding to help catch the attention of shoppers. The product range features three options including Squashies Cherry & Apple Cream Biscuits, Squashies Raspberry & Milk Cream Biscuits and Love Hearts Orange Creams.
Swizzels biscuits are arriving now at Morrisons for £1 per pack and will roll out to additional retailers starting in September. The product range speaks to a wider embrace of remixed food items that deliver familiar flavors in new formats.
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Trend Themes
Flavor Remixing — Blending iconic candy tastes into new food formats creates opportunities for unexpected sensory pairings that attract both nostalgic and novelty-seeking consumers.
Co-branded Nostalgia Products — Leveraging well-known confectionery branding on adjacent product categories amplifies emotional connection and shelf impact among shoppers familiar with legacy candy names.
Snack Format Hybridization — Emergence of hybrid snacks that combine biscuit textures with candy flavor profiles signals demand for cross-category innovations that redefine traditional snack boundaries.
Industry Implications
Confectionery — Established candy makers stand to benefit from licensing or extending their flavor IP into bakery and biscuit formats to diversify revenue streams and consumer touchpoints.
Retail Grocery — Supermarket chains could capitalize on shelf-ready nostalgia items by curating limited-run, co-branded SKUs that drive impulse purchases and foot traffic.
Food Manufacturing — Contract food manufacturers with flexible production lines are positioned to support rapid small-batch runs of remixed products marrying confectionery flavors with baked goods.
