Sweet Freedom CHOC POT Hazelnot is Limited-Edition
Michael Hemsworth — January 6, 2026 — Lifestyle
References: sweetfreedom & grocerygazette
The Sweet Freedom CHOC POT Hazelnot spread is a new product that takes on the classic chocolate hazelnut spread to offer health-conscious consumers a vegan-friendly option.
The product is made with a plant-based recipe that has no nuts, palm oil or refined sugar in the mix to make it a permissible option for consumers to indulge in this winter. The spread also comes in at 15-calories per teaspoon to further maximize its position as a better-for-you option for consumers in the UK to try out. The spread is launching as an Asda exclusive for £3.25.
Co-Founder Deborah Pyner spoke on the Sweet Freedom CHOC POT Hazelnot spread saying, "CHOC POT Hazelnot has been a real labour of love. We wanted to recreate that classic hazelnut-chocolate experience, but in a way that’s totally nut-free, natural and a little bit lighter. Launching it for Veganuary with Asda felt like the perfect moment – it’s indulgent, inclusive and shows that better-for-you choices can still taste amazing.”
The product is made with a plant-based recipe that has no nuts, palm oil or refined sugar in the mix to make it a permissible option for consumers to indulge in this winter. The spread also comes in at 15-calories per teaspoon to further maximize its position as a better-for-you option for consumers in the UK to try out. The spread is launching as an Asda exclusive for £3.25.
Co-Founder Deborah Pyner spoke on the Sweet Freedom CHOC POT Hazelnot spread saying, "CHOC POT Hazelnot has been a real labour of love. We wanted to recreate that classic hazelnut-chocolate experience, but in a way that’s totally nut-free, natural and a little bit lighter. Launching it for Veganuary with Asda felt like the perfect moment – it’s indulgent, inclusive and shows that better-for-you choices can still taste amazing.”
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Trend Themes
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Nut-free Spreads — The rise of nut-free spreads like CHOC POT Hazelnot reflects a growing consumer demand for allergy-friendly alternatives that don't compromise on taste.
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Calorie-conscious Indulgence — The introduction of low-calorie spreads offers opportunities to cater to health-focused consumers seeking indulgent treats without the guilt.
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Exclusive Retail Partnerships — Collaborations between brands and retailers, such as the Asda exclusivity for CHOC POT Hazelnot, are becoming a key strategy to boost product visibility and appeal.
Industry Implications
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Vegan Food Products — The vegan food industry benefits from innovations like plant-based chocolate spreads that appeal to health-conscious and ethically-minded consumers.
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Allergy-friendly Foods — With an increasing number of food allergies, the allergy-friendly food sector is expanding through innovative products that remove common allergens such as nuts.
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Retail Exclusives — The practice of launching products as store exclusives opens up opportunities for retailers to differentiate themselves and attract specific customer demographics.
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