Soonr Health, the preconception health platform for couples, officially launched in the United States and debuted Surearly SMART—a connected at-home hormone testing device that integrates directly into the Soonr Health experience—on Amazon. "Most fertility products were designed for a woman to use alone, often with the quiet assumption that her partner would cheer her on from the sidelines," said Scarlett Joowon Jung, CEO of Vespexx. "We've spent the last three years proving with Signaling that couples want to share this experience, and Soonr brings that conviction into the moment that matters most."
With Surearly SMART, both partners using the app on their respective devices can log symptoms and habits, and share cycle, ovulation tracking and hormone test results.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Trend Themes
Shared Fertility Tracking — Couples-centered apps transform ovulation monitoring into a collaborative experience, creating space for subscription services that combine shared data, coaching, and emotional support.
Connected Hormone Testing — At-home devices that sync hormone results with mobile platforms expand diagnostics beyond clinics, opening new models for real-time fertility insights and personalized preconception planning.
Partner-inclusive Preconception — Fertility tools designed for two users challenge women-only product assumptions, signaling potential for platforms that integrate male health inputs, lifestyle data, and joint decision-making.
Industry Implications
Femtech — The category is evolving from single-user cycle tracking toward relationship-aware reproductive health, with opportunities for differentiated products that address couples as the core customer.
Digital Health — Connected fertility testing adds clinically relevant biomarker data to app-based care ecosystems, supporting hybrid models that blend home monitoring, telehealth, and preventative guidance.
Consumer Diagnostics — Hormone testing sold through mainstream retail channels reflects a shift toward accessible lab-like insights at home, creating room for compact devices tied to longitudinal health platforms.
