Grummies makes vegan gummies and distinguishes itself with an extra "R" that stands for real ingredients, real superfoods and real certifications. The brand's founders, Nick Michlewicz and Colin Darretta, were tired of seeing so-called "healthy" gummy vitamins on the market made with "fake" artificial ingredients, and set out to create clean superfood gummies. Backed by USDA Organic and IGEN Non-GMO Tested certifications and free from corn and glucose syrup, sugar-free chemical sweeteners, artificial colors and more, Grummies are packed with active ingredients and just three grams of organic cane sugar per serving.
The clean superfood gummies are being introduced in vegan varieties like Apple Cider Vinegar, Turmeric, Elderberry (with three times the amount of elderberry extract than other elderberry products) and Ashwagandha, which make the notoriously bitter adaptogenic ingredient palatable.
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Trend Themes
Clean Superfood Supplements — Brands can innovate by creating clean and healthy edible supplements.
Vegan Gummy Vitamins — Brands can innovate by offering vegan gummy vitamins with real ingredients.
Real Ingredients Health Products — Consumers value healthy products made with real ingredients, creating an opportunity for brands to innovate.
Industry Implications
Health and Wellness — The health and wellness industry can benefit from creating clean, plant-based gummy supplements for customers seeking healthier options.
Nutrition — The nutrition industry can capitalize on the trend of real, superfood ingredients in edible supplements.
Food and Beverage — The food and beverage industry can create innovative, healthy snacks like Grummies plant-powered gummies to meet the growing demand for real, healthy ingredients in food products.
