What is the trend of seasonal beverages?

Leveraging specific seasons to introduce unique, limited-time drinks can enhance consumer engagement and drive foot traffic.

What is the trend of citrus-inspired drinks?

Incorporating citrus flavors into beverages creates a refreshing, tangy profile that appeals to a broad audience, enhancing taste variety.

What is the trend of aesthetic drink designs?

Utilizing visually appealing ingredients like colored jellies can make drinks Instagram-worthy, encouraging social media sharing.

What are the implications for the cafe and coffee shops industry?

Seasonally-themed drinks attract customers looking for novel tasting experiences within familiar settings.

What are the implications for the food and beverage industry?

Introducing limited-edition beverages based on seasons or holidays can stimulate consumer interest and market buzz.

What are the implications for the social media marketing industry?

Aesthetically pleasing beverage presentations can drive viral marketing and brand visibility through user-generated content.

Sunset-Inspired Cafe Drinks : Sunset Frappuccino

The Starbucks Japan Sunset Frappuccino is Only Available for Nine Days

Michael Hemsworth — August 27, 2024 — Lifestyle

References: starbucks.co.jp & soranews24

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The Starbucks Japan Sunset Frappuccino is being added to the brand's menu at participating locations as a limited-edition refreshment that's intended to help say goodbye to summer in a decidedly delicious way.

The drink features a beach-inspired profile that features citrus pulp underneath a layer of whipped cream to impart flavors of yuzu and pineapple to the creaminess. The drink has blue sea salt jelly in the base of the cup to give it an aquatic look, taste and texture, which also pairs well with the aforementioned ingredients.

The Starbucks Japan Sunset Frappuccino is only being offered at participating locations from August 26 through September 3, 2024 for 786 yen for takeout and 800 yen for dine-in. The drink comes as part of a larger movement towards seasonally inspired refreshments in the cafe industry.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Seasonal Beverages — Leveraging specific seasons to introduce unique, limited-time drinks can enhance consumer engagement and drive foot traffic.
Citrus-inspired Drinks — Incorporating citrus flavors into beverages creates a refreshing, tangy profile that appeals to a broad audience, enhancing taste variety.
Aesthetic Drink Designs — Utilizing visually appealing ingredients like colored jellies can make drinks Instagram-worthy, encouraging social media sharing.

Industry Implications

Cafe and Coffee Shops — Seasonally-themed drinks attract customers looking for novel tasting experiences within familiar settings.
Food and Beverage — Introducing limited-edition beverages based on seasons or holidays can stimulate consumer interest and market buzz.
Social Media Marketing — Aesthetically pleasing beverage presentations can drive viral marketing and brand visibility through user-generated content.

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