What is the trend of collaborative design?

Collaborative designer programs with luggage and accessory brands provide opportunities for cross-industry innovation.

What is the trend of personalized travel essentials?

Customizable and personalized travel accessories and luggage have disruptive potential for the travel and fashion industries.

What is the trend of high fashion luggage?

Partnerships between high fashion designers and luggage companies can create innovative luxury luggage lines for the fashion industry.

What are the implications for the fashion retail industry?

Collaborative designer programs with luggage companies can create new revenue streams and build brand awareness for fashion retailers.

What are the implications for the travel and leisure industry?

Personalized and customizable travel essentials can provide an opportunity for innovation in the luggage and travel accessories industry.

What are the implications for the luxury goods industry?

Partnerships between luggage companies and high fashion designers can generate new business opportunities for luxury goods companies.

Collaborative Luggage Bags : stylish suitcases

Collaborative Color-Focused Suitcases Image 1

Vibrant Collaborative Luggage Series Image 1

Vibrant Collaborative Luggage Series Image 2

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Away's Latest Capsule Shares Stylish Suitcases Made by Designers

Laura McQuarrie — November 26, 2021 — World

References: awaytravel & byrdie

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Away kicked off its inaugural designer program with a capsule collection of stylish suitcases made with Sandy Liang, Tia Adeola and Ji Won Choi. For this collection, Away asked the designers to put their own unique stamp on its Large Everywhere Bag, Front Pocket Backpack and Travel Pouch Set. The result is a colorful rendition of favorite travel essentials that speak to different style preferences—while Liang's contribution is whimsical, Adeola's bag is feminine, luxurious and ruffled.

This capsule collection from Away follows in the footsteps of numerous brands and retailers that have found success in designer partnerships. Beyond its work with these collaborating partners, Away plans to continue its designer program for years in the future.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Trend Themes

Collaborative Design — Collaborative designer programs with luggage and accessory brands provide opportunities for cross-industry innovation.
Personalized Travel Essentials — Customizable and personalized travel accessories and luggage have disruptive potential for the travel and fashion industries.
High Fashion Luggage — Partnerships between high fashion designers and luggage companies can create innovative luxury luggage lines for the fashion industry.

Industry Implications

Fashion Retail — Collaborative designer programs with luggage companies can create new revenue streams and build brand awareness for fashion retailers.
Travel and Leisure — Personalized and customizable travel essentials can provide an opportunity for innovation in the luggage and travel accessories industry.
Luxury Goods — Partnerships between luggage companies and high fashion designers can generate new business opportunities for luxury goods companies.

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