The fifth and highly anticipated final season of Stranger Things is set to drop soon, and as fans count down the days until the world premiere of the first episode, the hit Netflix show is fueling excitement with exclusive official collaborations like Stranger Things x Hismile.
Inspired by the contrast between Stranger Things’ regular world and the Upside Down, two flavored toothpastes launched 'Stranger Things Waffle Toothpaste,' a callback to a main character’s favorite food, and 'Stranger Things Cherry Toothpaste,' described as a “dark cherry flavor with a strange twist.”
The exclusive Stranger Things x Hismile toothpastes can only be picked up as part of a bundle, encouraging fans to discover more Hismile oral care products with fun flavors.
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Trend Themes
Exclusive-branded Collaborations — Co-branded products leverage popular media franchises to create limited-edition exclusives that captivate fans and encourage cross-product exploration.
Flavor-inspired Oral Care — Innovative toothpastes with unconventional flavors, like waffle and dark cherry, open new niches in personal care, attracting adventurous consumers.
Nostalgia-driven Marketing — Drawing upon nostalgic elements from beloved TV shows provides brands with a powerful tool to connect with fans emotionally and drive product engagement.
Industry Implications
Oral Care — The oral care industry is ripe for experimentation with unique flavors and branding partnerships to differentiate products in a crowded market.
Entertainment Merchandising — Transforming entertainment properties into tangible products expands the merchandising strategy for content creators and offers fans new ways to engage.
Consumer Packaged Goods — Innovative CPG companies use themed products and limited-edition collaborations to tap into cultural phenomena and engage niche market segments.
