STILLY Beverages are Not Seltzers & Not Ordinary Cocktails in a Can
Laura McQuarrie — October 20, 2022 — Lifestyle
References: stilly & fabnews.live
STILLY is on a mission to carve out a new space for itself in the beverage category with drinks called a "stilly." These ready-to-drink cocktails are not hard seltzers but light and refreshing cocktails made with premium vodka or other distilled spirits, fine bubbles, plus a squeeze of natural juices and natural flavors. The brand is introducing itself to the world with a trio of vodka stilly flavors: Partymaker+ (cranberry lime,) Vibe Machine (grapefruit,) and The Fuzz (peach.)
As a brand, STILLY is defining itself with an identity that's all about pleasure, effervescence, sharing and good spirits, along with special moments and a sense of togetherness with friends.
Already, STILLY has made its name known with a launch in Minnesota and the brand plans to move nationwide as a next step.
As a brand, STILLY is defining itself with an identity that's all about pleasure, effervescence, sharing and good spirits, along with special moments and a sense of togetherness with friends.
Already, STILLY has made its name known with a launch in Minnesota and the brand plans to move nationwide as a next step.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
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RTD Cocktail Innovation — STILLY Beverages is introducing ready-to-drink cocktails made with premium vodka or other distilled spirits, fine bubbles, natural juices and natural flavors as a refreshing alternative to hard seltzers.
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Premiumization of RTD Cocktails — STILLY Beverages is carving out a new space for itself in the beverage category by infusing high-quality ingredients and natural flavors such as cranberry lime, grapefruit, and peach into its ready-to-drink cocktails.
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Effervescence Trend — STILLY Beverages is capitalizing on the growing consumer demand for bubbly and refreshing drinks with its fine-bubbled ready-to-drink cocktails.
Industry Implications
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Alcoholic Beverages — STILLY Beverages is disrupting the alcoholic beverage industry with its refreshing ready-to-drink cocktails that offer a new alternative to hard seltzers and traditional cocktails.
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Canned Beverages — STILLY Beverages is disrupting the canned beverage industry by introducing a new line of ready-to-drink cocktails that offer a unique and enjoyable drinking experience.
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Premium Spirits — STILLY Beverages is disrupting the premium spirits industry by using high-quality ingredients and natural flavors such as cranberry lime, grapefruit, and peach to create a line of RTD cocktails that offer a premium experience to consumers.
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