The Starbucks Delight Me Peach Milk beverage is a limited-edition product from the brand's prepackaged beverage lineup that targets summertime consumer taste preferences. The beverage is making its market debut in Japan and features a rich peach flavor that's paired with a creamy base and milk pudding inclusions for a decadent, dessert-like drink experience. The beverage is prepackaged to work for both the grocery and convenience store categories, and only needs to be chilled before being enjoyed to maximize taste and texture.
The Starbucks Delight Me Peach Milk beverage is competitively priced at 290 yen and encourages consumers to enjoy a cafe-inspired drink at their leisure as a nod to increasing demand for low-cost, premium-quality refreshments.
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Trend Themes
Dessert-style Beverages — Creamy drinks with pudding-like inclusions blur the line between refreshments and indulgent snacks, creating space for premium sensory formats in everyday packaged beverages.
Affordable Premium Refreshments — Low-cost cafe-inspired drinks in ready-to-chill formats expand access to elevated flavor experiences beyond traditional coffee shop settings.
Seasonal Fruit Milk Drinks — Limited-edition peach milk beverages reflect growing appetite for fruit-forward dairy innovations tailored to seasonal consumption moments.
Industry Implications
Ready-to-drink Beverages — Prepackaged chilled drinks with layered textures introduce differentiation in convenience-led beverage aisles through novelty, indulgence, and portability.
Convenience Retail — Grab-and-go stores benefit from exclusive-style premium beverage formats that support impulse purchases without requiring preparation infrastructure.
Dairy Products — Milk-based products infused with fruit flavors and dessert inclusions signal opportunities for modernizing dairy through hybrid snack-and-drink experiences.
