The Ssense Bridal 2.0 Collection Celebrates Unconventional Style
Laura McQuarrie — May 22, 2024 — Lifestyle
References: ssense & refinery29
Last summer, Ssense launched an “anti-bridal” Bridal Capsule Collection and its success inspired a second iteration, Ssense Bridal 2.0. “Our first collection pushed an aspect of informality, but this season, we’re offering a broader depth in our capsule, which allows us to increase the amount of formal dressing—with a fashion-forward twist,” described Brigitte Chartrand, VP of womenswear buying for Ssense, in a press release.
This capsule collection features over 100 non-traditional wedding dresses and accessories from emerging and established designers, including standouts like a fully upcycled gown and matching gloves by Conner Ives.
To introduce Ssense Bridal 2.0 to the world, the luxury retailer gathered eight real-life couples as models and captured their love stories in a video series.
This capsule collection features over 100 non-traditional wedding dresses and accessories from emerging and established designers, including standouts like a fully upcycled gown and matching gloves by Conner Ives.
To introduce Ssense Bridal 2.0 to the world, the luxury retailer gathered eight real-life couples as models and captured their love stories in a video series.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Upcycled Wedding Gowns — The rise of eco-consciousness in matrimony is exemplified by fully upcycled wedding attire, presenting sustainable luxury.
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Real-life Couple Campaigns — Featuring authentic couples in marketing materials fosters genuine emotional connections and enhances brand relatability.
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Anti-bridal Fashion — Non-traditional bridal collections redefine wedding aesthetics, catering to the modern, unconventional bride.
Industry Implications
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Sustainable Fashion — Incorporating upcycled materials into luxury bridal wear showcases the potential for eco-friendly practices in high fashion.
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Media and Marketing — The use of real-life couples in promotional campaigns enriches the narrative, making it more engaging and authentic.
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Bridal Wear — Offering non-conformist bridal collections addresses the evolving tastes of contemporary brides seeking unique expressions.
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