Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Laura McQuarrie — September 15, 2022 — Business
References: sprayground & fashionunited.uk
Sprayground opened the doors to a large pop-up shop in New York City’s Time Square and it shares an immersive experience of the streetwear brand's back-to-school collection. For a limited time, the brand will be welcoming visitors into the pop-up and inviting them to travel back in time with eye-catching, photo-worthy displays, including one of the largest T-Rex statues in the world.
From the brand's back-to-school collection, there are bags and RTW pieces, as well as select designs that can only be found at the pop-up site. Throughout the month, the brand will be hosting activities and collaborations with Nickelodeon, Marvel and Harlem Globetrotters.
This experience from Sprayground will culminate with a catwalk show during New York Fashion Week in September.
From the brand's back-to-school collection, there are bags and RTW pieces, as well as select designs that can only be found at the pop-up site. Throughout the month, the brand will be hosting activities and collaborations with Nickelodeon, Marvel and Harlem Globetrotters.
This experience from Sprayground will culminate with a catwalk show during New York Fashion Week in September.
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Trend Themes
-
Immersive Pop-ups — Brands can create experiential pop-ups that attract and engage customers in a more immersive way.
-
Limited Time Collections — Limited time collections can create a sense of urgency and exclusivity around a product, encouraging customers to make a purchase.
-
Brand Collaborations — Collaborating with well-known brands in a promotion or event can increase brand exposure, attract new customers and deepen customer loyalty.
Industry Implications
-
Fashion — Fashion brands can create immersive experiences through pop-ups and collaborations to increase engagement with customers.
-
Retail — Retailers can create limited-time collections and experiences to increase foot traffic and sales.
-
Entertainment — Entertainment brands can collaborate with fashion brands and create immersive experiences for customers to attract new audiences and drive engagement.
4.5
Score
Popularity
Activity
Freshness
