What is the trend of hard seltzers with unusual flavor combinations?

Opportunities for beverage companies to create unique flavor combinations to attract adventurous consumers.

What is the trend of personalized customer engagement?

Using community engagement tactics to reward loyal customers and build brand trust.

What is the trend of multi-dimensional flavor experiences?

Potential for beverage companies to experiment with blending flavors to create complex taste profiles.

What are the implications for the beverage industry industry?

Opportunities for beverage companies to create unique and innovative hard seltzer flavors.

What are the implications for the marketing industry industry?

Opportunities for marketing companies to develop personalized engagement strategies to entice and retain loyal consumers.

What are the implications for the hospitality industry industry?

Potential for bars and restaurants to integrate unique and unfamiliar hard seltzer flavors into their menus.

Sparkling Citrus Hard Seltzers : spindrift Blood Orange Tangerine

Spindrift Blood Orange Tangerine Has Bold Color & Flavor

Laura McQuarrie — February 22, 2022 — Lifestyle

References: drinkspindrift & prnewswire

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Spindrift Blood Orange Tangerine shares the bright, zesty and uplifting flavors of not just one but two orange varietals. As the brand describes, "Blood Orange has a multi-dimensional and almost berry-like depth which is then perfectly highlighted by the bright sweetness from real squeezed Tangerine."

Created for uncompromising drinkers, this new flavor boasts a standout taste and color, and before it officially hits shelves in the spring, Spindrift is giving fans the chance to experience it first. For a limited time, 1,000 packs of Blood Orange Tangerine will be given away every day at random to the most loyal Drifters. To win, fans who are part of the Spindrift community are invited to share something about them that's anything but ordinary.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

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What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

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Which of the following types of devices have you personally used in the past 12 months?

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Question 2

What are the main reasons you use or chose this type of device?

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Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Hard Seltzers with Unusual Flavor Combinations — Opportunities for beverage companies to create unique flavor combinations to attract adventurous consumers.
Personalized Customer Engagement — Using community engagement tactics to reward loyal customers and build brand trust.
Multi-dimensional Flavor Experiences — Potential for beverage companies to experiment with blending flavors to create complex taste profiles.

Industry Implications

Beverage Industry — Opportunities for beverage companies to create unique and innovative hard seltzer flavors.
Marketing Industry — Opportunities for marketing companies to develop personalized engagement strategies to entice and retain loyal consumers.
Hospitality Industry — Potential for bars and restaurants to integrate unique and unfamiliar hard seltzer flavors into their menus.

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