What is the trend of spiked non-dairy beverages?

Non-dairy alternatives like oat milk are now being incorporated into alcohol-infused beverages, catering to growing demand for plant-based options.

What is the trend of ready-to-drink cocktails?

Convenience-centered beverages like canned cocktails are gaining traction among consumers seeking quick and easy drink solutions.

What is the trend of experiential marketing collaborations?

Branded experiences at events, such as concert-based coffee shops, are enhancing consumer engagement and product exposure.

What are the implications for the beverage industry industry?

The intersection of non-dairy and alcoholic beverages represents an emerging niche in the broader beverage market.

What are the implications for the event services industry?

Live events are increasingly integrating unique food and drink offerings to elevate the attendee experience.

What are the implications for the plant-based products industry?

The plant-based sector continues to expand as non-dairy alternatives penetrate diverse market segments including alcoholic beverages.

Spiked Non-Dairy Lattes : spiked oat milk latte

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ALC-A-CHINO Debuted the Industry's First Spiked Oat Milk Lattes in Cans

Laura McQuarrie — July 25, 2024 — Lifestyle

References: alcachino & morningstar

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At a time when coffee cocktails are on the rise and espresso martinis are making a big comeback, ALC-A-CHINO expanded its ready-to-drink spiked coffee assortment with the industry's first non-dairy spiked oat milk latte.

The all-new original hard latte and vanilla hard latte crafted with oat milk and natural ingredients are packaged in cans ready to crack open and enjoy for a boost at concerts and other events.

ALC-A-CHINO announced a three-year partnership with Live Nation and will be debuting a branded coffee shop experience at Bank of NH Pavillion to serve ready-to-drink spiked lattes and the newest non-dairy spiked oat milk latte. At the Spirited Coffee House, concert-goers can taste various products, play games, relax and listen to music.

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Trend Themes

Spiked Non-dairy Beverages — Non-dairy alternatives like oat milk are now being incorporated into alcohol-infused beverages, catering to growing demand for plant-based options.
Ready-to-drink Cocktails — Convenience-centered beverages like canned cocktails are gaining traction among consumers seeking quick and easy drink solutions.
Experiential Marketing Collaborations — Branded experiences at events, such as concert-based coffee shops, are enhancing consumer engagement and product exposure.

Industry Implications

Beverage Industry — The intersection of non-dairy and alcoholic beverages represents an emerging niche in the broader beverage market.
Event Services — Live events are increasingly integrating unique food and drink offerings to elevate the attendee experience.
Plant-based Products — The plant-based sector continues to expand as non-dairy alternatives penetrate diverse market segments including alcoholic beverages.

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