Everyday Own-Brand Cleaning Products

Clean the Sky - Positive Eco Trends & Breakthroughs

The SPAR Home + Range Includes a Number of Products

— August 11, 2021 — Marketing
The SPAR Home + range is rolling out from the brand at stores across the UK to provide consumers with a number of solutions that will help when it comes to performing everyday cleaning needs.

The product range includes a total of 12 solutions that are formulated with effective ingredients to help power through a number of different cleaning tasks around the house. Each of the products are branded with eye-catching design elements in mind to help them be more visible on the shelves for shoppers.

SPAR UK Senior Brand Manager Amrit Rebello spoke on the new SPAR Home + range saying, "The total homecare category has seen significant growth year-on-year-on-year, following a surge of purchases at the beginning of the pandemic. The largest growth in the category sits within household cleaning, covering kitchen, bathroom, multi-purpose and floor. Over the last 12- to 18-months we have seen how products with disinfecting properties have soared in demand, including disinfectants, bleach and multipurpose cleaners. To help these products stand out in-store and to enable customers to actively recognise the range, we have created a new design which incorporates a sub brand new to Spar, called Spar Home +. The + sign represents power, a key aspect of what customers would expect from cleaning products.”

Trend Themes

  1. Everyday Cleaning Solution Brands — Other brands can also focus on creating their own range of everyday cleaning solutions to cater to the growing demand.
  2. Disinfecting Products Boom — Companies can invest in creating disinfecting properties for their cleaning products to capitalize on the surge in demand.
  3. Eye-catching Product Packaging — Product packaging design and branding can be improved to ensure visibility and customer recognition on shelves.

Industry Implications

  1. Household Cleaning Industry — Companies in the household cleaning industry can benefit from the surge in demand for disinfecting products and everyday cleaning solutions.
  2. Retail Industry — Retailers can invest in creating their own branded products to cater to the growing demand for household cleaning solutions.
  3. Design and Branding Industry — Branding and design agencies can offer their services to help cleaning product companies improve their product packaging design and branding for better visibility and recognition.
1.2
Score
Popularity
Activity
Freshness