SOND is a startup founded by a pair of MIT grads, one who is Bose’s former Head of Global Sleep, and it's on a mission to improve how people sleep and how they wake up. Unlike sleep earbuds that are only designed to mask noise and promote relaxation and rest with soothing sounds, SOND is pioneering a new sleep-tech category with Dreambuds, a closed-loop, in-ear system that tracks a dozen physiological signals from the wearer and responds to them in real time.
Touted as "the world's first active sleep enhancement platform," SOND Dreambuds are packed with precision sensors, generative audio and a personal AI sleep coach to help people fall asleep faster, stay asleep for longer, and wake up feeling ready to take on their day.
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Trend Themes
Closed-loop Sleep Tech — A system that senses and responds to physiologic signals in real time creates opportunities for devices that autonomously modulate stimulation to optimize sleep stages for individual users.
Physiological Signal Monitoring — Emerging ability to track a dozen in-ear biosignals opens pathways for continuous, noninvasive biomarker-driven personalization across daily living and clinical contexts.
Generative Audio Personalization — Adaptive, AI-generated soundscapes tailored to moment-to-moment physiology enable dynamically engineered auditory environments that can influence sleep onset, maintenance, and waking states.
Industry Implications
Consumer Wearables — High-precision in-ear sensors and onboard AI present potential for next-generation wearables that blend comfort, form factor, and clinical-grade monitoring in everyday devices.
Healthcare and Sleep Medicine — Clinics and telemedicine platforms could leverage longitudinal, sensor-rich sleep data to refine diagnoses, personalize treatments, and monitor therapy efficacy outside the lab.
Wellness and Hospitality — Hotels, wellness centers, and sleep-focused retreats can integrate personalized sleep-coaching earbuds to offer differentiated guest experiences and measured sleep outcomes.
