Marshmallows are synonymous with campfire snacking experiences, prompting Solo Stove and Rice Krispies Treats to partner to help people make more fond memories around the fire pit this summer. Inspired by a viral roasting treat, the partnering brands are introducing an easier way for s'mores lovers to trade the sweetness of a graham cracker for the marshmallowy crunch of a roasted Rice Krispies Treats bar. "We've seen our community take s'mores to the next level by roasting Rice Krispies Treats bars, and it was time to make that magic official," said Liz Vanzura, CMO at Solo Stove.
Limited-edition 40-count boxes of Rice Krispies Treats, featuring Snap, Crackle, and Pop roasting bars over a Solo Stove Smokeless Fire Pit, are coming to select retailers nationwide.
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
Roastable Snack Fusion — Combining traditional camping treats with portable snack formats creates novel sensory experiences that could redefine heat-activated consumables.
Limited-edition Brand Collaborations — This wave of short-run co-branded products highlights scarcity-driven demand dynamics that can shift seasonal purchasing patterns and brand loyalty.
Experience-driven Snack Marketing — Marketing centered on communal rituals and live experiences signals a move toward products designed as catalysts for social moments rather than standalone purchases.
Industry Implications
Consumer Packaged Goods — CPG portfolios are positioned to expand into ambient-to-heated product lines that blur the lines between shelf-stable snacks and experiential food items.
Outdoor Leisure and Fire Pits — Outdoor-gear makers are becoming lifestyle platforms where appliances and consumables integrate to create bundled, experience-focused ecosystems.
Food Retail and Seasonal Merchandising — Retailers emphasizing limited-time seasonal assortments can alter inventory strategies to prioritize event-driven SKUs with high turn rates and promotional lift.
